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Armani opens boutique in Rome city centre

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Armani opens boutique in Rome city centre
Giorgio Armani (L). Photo: Giuseppe Cacace/AFP. Via dei Condotti (R) the location of Armani's new boutique. Photo: Gabriel Bouys/AFP
10:41 CEST+02:00
Stars from the film, music and fashion industries descended on Rome last night to celebrate the opening of a new Armani fashion boutique and exhibition in the city. A-list guests included singer Tina Turner, director Paolo Sorrentino and actress Sophia Loren.
The star-studded event entitled "One night only Roma" - which included a launch party, an exhibition and catwalk show of Armani designs - was held last night at the Palazzo della Civiltà in EUR, southern Rome.
 
The exhibition, entitled ‘Eccentrico’ (Eccentric), showcased 62 of Giorgio Armani’s most imaginative designs – many of them previously unseen at previous exhibitions.  
 
Described by Italian daily La Stampa as “the eighth king of Rome – even just for one night”,  Armani lavishly praised the city.
 
“Rome may not be sober but it’s the most beautiful in the world,” said the Milanese designer. "I can’t stay here for more than three days – otherwise I wouldn’t be able to return to Milan. ”
 
The opening of the boutique, which is situated in Via Condotti, one of Rome’s most fashionable streets, is regarded as a daring move in difficult economic times.
 
“We entrepreneurs must be the first to show faith [in our country] in these difficult times,” Armani insisted.
 
Emma Bonino, Italy’s new Minister of Foreign Affairs, commented at the event: “Luxury doesn’t feel the effects of the financial crisis because the world’s rich will always exist. And luxury brands earn sufficient amounts in developing countries, where new wealth is growing, for example in Nigeria.”
 
But it’s not all good news for Italy’s fashion giants. Last month, it was reported that both the Armani and Dolce & Gabbana fashion labels had been struck off the Milan fashion week roster because they were not fee-paying members of the National Fashion Chamber.
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