VIDEO: Fiat revamps US culture with Italian ad

VIDEO: Fiat revamps US culture with Italian ad
The Italians make sure their US hosts drink 'real' coffee. Screenshot: Fiat/

Italian car company Fiat has launched a new TV advert which plays on Italian and US stereotypes alike, ranging from over-sized coffee to passion and style.


The company's latest advert, one of many for Fiat's US campaign, features a US couple who are given an Italian family along with their Fiat purchase.

The Italian trio fight over a wayward daughter’s relationship, weddings, suits and shoes, while their puzzled hosts erroneously offer them oversized takeaway coffee.

Thankfully the Italians are soon served real coffee, advising on dinner and celebrating goals in the street with their new friends.

One week later and the Italians’ work is done; the Americans have been transformed into stylish, talkative types who start their day with a shot of coffee.

“At first we thought you were boring, but now you’re not so boring, so we’ve moved on,” reads a note left by the family.

But the handsome, suited family member also leaves the couple bickering after declaring his desire to take the American woman to a deserted beach. “Basta!” declares her other half.

The ‘Backseat Italians’ advert follows the 2012 Fiat ‘Italian Invasion’, which plays out how exciting life could have been for the US if the Italians - rather than the British - had invaded the country.

Earlier this year the car company released an advert which played on the historical wave of Italian immigrants, declaring “the next wave of Italians has come to America, and they’ve come to party!”

Watch the ‘Backseat Italians’ video:  


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