An Italian entrepreneur with a passion for ice-cream has come up with a technical solution to address the nation’s sweet tooth.
This summer, Nicoletta Conficconi, an app developer in Bologna, launched ‘AppGelato’, a free app which lists the locations of Italy’s many gelateria.
The app, which is the first of its kind that provides an exhaustive list of Italy’s ice-cream parlours, allows users to search both by location and according to the flavours on offer.
“Each [ice-cream parlour] can organize their own ‘shop window’ on the app with all of their available flavours,” Conficconi tells The Local. “So the consumer can search for a gelateria or a particular flavour of ice-cream and even vote for their favourite gelateria.
“The gelateria can also use the app to contact customers through push notifications about new flavours, promotions and events.
“And the more a gelateria is clicked on, the more visibility it will have on the app – so the ones with the most clicks will be listed at the top.”
Conficconi says the inspiration for the app came to her while conducting market research at SIGEP, the International exhibition for the artisan production of gelato, pastry, confectionary and bakery in Rimini.
“In my survey I found that, while there were already other apps dedicated to ice-cream and locating ice-cream parlours there were none which listed their flavours and products and which covered the whole of Italy.”
Although the app is currently only available in Italian, Conficconi says she hopes one day to translate it into English in a bid to attract tourists visiting the country.
Nicoletta Conficconi, creator of AppGelato