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Viagra gum launches in Italy

The Local Italy
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Viagra gum launches in Italy
Photo: Paille/Flickr

Italian men now have access to Viagra chewing gum, which costs up to 70 percent less than the traditional version of the impotence drug, after it was launched by a Milan-based company.

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The gum, which contains Sildenafil Citrate (Viagra), is thought to be "easier on the stomach and faster acting".

The gum was presented by Doc Generics at a conference in Milan on Tuesday, Articolo Tre reported.

Three million Italian men suffer from erectile dysfunction. A record 60 million Viagra pills have been sold in Italy over the past ten years, making it the second largest market in Europe behind the UK.

Sales have also shot up in Italy since pharmaceutical giant Pfizer's patent for Viagra expired in June, paving the way for rivals to produce cheaper versions of the drug.

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