Editions:  Austria · Denmark · France · Germany · Italy · Norway · Spain · Sweden · Switzerland
Advertisement

Viagra gum launches in Italy

Share this article

Viagra gum launches in Italy
Photo: Paille/Flickr
10:55 CEST+02:00
Italian men now have access to Viagra chewing gum, which costs up to 70 percent less than the traditional version of the impotence drug, after it was launched by a Milan-based company.

The gum, which contains Sildenafil Citrate (Viagra), is thought to be "easier on the stomach and faster acting".

The gum was presented by Doc Generics at a conference in Milan on Tuesday, Articolo Tre reported.

Three million Italian men suffer from erectile dysfunction. A record 60 million Viagra pills have been sold in Italy over the past ten years, making it the second largest market in Europe behind the UK.

Sales have also shot up in Italy since pharmaceutical giant Pfizer's patent for Viagra expired in June, paving the way for rivals to produce cheaper versions of the drug.

Don't want to miss a story about Italy? - Then join The Local Italy onFacebook and Twitter

Get notified about breaking news on The Local

Share this article

Advertisement

From our sponsors

Is this the world’s most international business school?

It's not just one of the world’s leading business schools. It’s also a chance for students to have a truly international undergraduate experience.

Advertisement
Advertisement
Advertisement
Advertisement
Advertisement

Popular articles

Advertisement
Advertisement