Editions:  Austria · Denmark · France · Germany · Italy · Norway · Spain · Sweden · Switzerland

Viagra gum launches in Italy

Share this article

Viagra gum launches in Italy
Photo: Paille/Flickr
10:55 CEST+02:00
Italian men now have access to Viagra chewing gum, which costs up to 70 percent less than the traditional version of the impotence drug, after it was launched by a Milan-based company.

The gum, which contains Sildenafil Citrate (Viagra), is thought to be "easier on the stomach and faster acting".

The gum was presented by Doc Generics at a conference in Milan on Tuesday, Articolo Tre reported.

Three million Italian men suffer from erectile dysfunction. A record 60 million Viagra pills have been sold in Italy over the past ten years, making it the second largest market in Europe behind the UK.

Sales have also shot up in Italy since pharmaceutical giant Pfizer's patent for Viagra expired in June, paving the way for rivals to produce cheaper versions of the drug.

Don't want to miss a story about Italy? - Then join The Local Italy onFacebook and Twitter

Get notified about breaking news on The Local

Share this article

From our sponsors

Change the world with a master's degree from Sweden's Linköping University

Master's students at world-leading Linköping University (LiU) aren't there simply to study. They solve real-world problems alongside experts in fields that can create a better tomorrow. Do you have what it takes to join them?

Advertisement