The series of photos, by German photographer Martin Schoeller, has an air of fantasy to it.
A mermaid appears on a fish counter with Antonino Cannavacciuolo, a chef from southern Italy, at her tail.
Ferran Adrià, the Spanish chef soon to open the elBulli Foundation, is caught in a bubble swirling with gastronomic ideas.
The calendar also features Carlo Cracco,The Local’s former Italian of the week, on a hilltop with a chicken and an egg.
Which other famous chefs should Lavazza have included? Share your thoughts in the comment section below.