As the summer season gets underway, the owners of the Rimini Dog - No Problem beach are offering an alternative experience for animal lovers.
Under the English-language sign, dog owners are invited to take up one of dozens of beach boxes where canines can roam free, or pick up a sun umbrella where pets can relax in the shade.
The idea is the brainchild of Marco and Luca Agostini, who also have a stretch next door for beachgoers without pets.
“Each year we have more requests from tourists that choose to go on family with their animals,” they were quoted in Il Resto del Carlino as saying.
The dog-dedicated beach comes complete with an exercise area and pet showers, with a dog sitter and vet on site. Rimini also boasts a restaurant and hotels where four-legged friends are welcome, the Agostinis say on their website.
Watch a video of dogs testing out the beach ahead of the tourist season: