Inter Milan unleash new logo in haze of prose

Football giants Inter Milan have brought corporate communications to a new level with a statement in the purplest of prose announcing small changes to the club's logo.

Inter Milan unleash new logo in haze of prose
Inter Milan's new logo. Photo: Inter Milan

For those familiar with Italian newspapers, the following press release, filled with connotations of love, family life, music and art, won't be that surprising.

Like the way many news stories are written, it sets the scene beautifully, with plenty of colour to either draw in, or perplex, the reader.

You may have stopped reading by now. For those who haven't, please bear with us.

Once the reader's eyes have moved beyond the dizzying "tastes and colours" and their "heart is beating faster", the press release finally ensnares them: they have been introduced to Inter Milan's new logo.

The club launches the new logo and corporate identity with the title: "One voice for a special team".  The club itself, which is heading towards its first full season under President Erick Thohir, has described the statement as "unique".

Here's the text in full:

Try and picture the scene. Your wife smiling at you, or your husband hugging you. A friend you can count on, a dinner in a special place. Imagine music, art. Imagine the best goal Inter have ever scored, the game that gave you the biggest thrill. Imagine it. The best ever.

Now that those sounds, tastes and colours are dancing in your head, now that you're thinking about the best thing ever, think of it in terms of the Nerazzurri. In terms of Inter. The team that makes your heart beat faster. A picture is gradually filling your mind, right?

First a few simple lines, then circles come together and finally a star. It is starting to take shape. "It" is our new logo, now part of our team. Our "corporate identity" to use the appropriate jargon. An image which will be used everywhere: in our communications, on the team bus, at the academy. One voice for a special team. A team that will be Milanese and international. Fair and surprising. It will be legendary just as it always has been.

Imagine it. Then look at the new logo. You'll notice they're much the same.

Indeed, you'll see below that there is very little difference between the two:

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Romanian billionaire and seven others die in Milan plane crash

A light aircraft piloted by Romanian billionaire Dan Petrescu crashed into an empty office building near Milan on Sunday, killing him, his wife and son, and all five others aboard.

Police and rescue teams outside the office building where a small plane crashed in the Milan suburb of San Donato.
Police and rescue teams outside the office building where a small plane crashed in the Milan suburb of San Donato on October 3rd. Photo: Miguel Medina/AFP

The single-engine Pilatus PC-12 had taken off from Milan’s Linate airport shortly after 1pm headed for Olbia in the north of the Italian island of Sardinia.

It crashed just a few minutes later into a building in San Donato Milanese, a town southeast of Milan, according to aviation agency ANSV, which has opened an investigation.

Witnesses said the plane was already in flames before it crashed into an office building undergoing renovations.

Petrescu’s 65-year-old wife, who also had French nationality, and their son Dan Stefano, 30, were killed.

Italian media identified the other passengers as entrepreneur Filippo Nascimbene, a 33-year-old from Lombardy, with his wife, young son and mother-in-law, who have French nationality.

Petrescu, 68, was one of Romania’s richest men. He headed a major construction firm and owned a string of hypermarkets and malls. He also held Germany nationality, the Corriere della Sera newspaper reported.

Flames engulfed the two-storey building, next to the yellow line subway terminus.

“The impact was devastating,” Carlo Cardinali, of the Milan fire brigade, told news agency Ansa.

Deputy prosecutor Tiziana Siciliano was quoted by Corriere as saying that the plane’s black box had been recovered.