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Ten 'Italian' firms that aren't actually Italian

The Local Italy
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Ten 'Italian' firms that aren't actually Italian
Baci, the chocolate made by Perugina, kissed goodbye to Italy when it was bought by Nestlé in 1998. Photo: Baci photo: Shutterstock"

The takeover of tyre maker Pirelli by a Chinese firm ignited some fiery debate over the loss of homegrown businesses this week. But the acquisition of prized Italian assets started years ago. The Local has compiled a list of some of the biggest brands that are foreign-owned.

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The sale of any big and well-loved brand to an overseas buyer always sparks passionate debate, with fears that it will be a loss to the country.

But some Italian brands have thrived in foreign hands, enabling them to capture far-flung markets, and yet are still strongly tied to Italy despite their ownership structure.

Since mergers and acquisitions took off in the 1980s, a number of sought-after Italian firms, some on the verge of bankruptcy, have been snapped up.

From fashion to luxury cars, take a look at The Local's list of ten Italian firms that are foreign-owned.

 

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