SHARE
COPY LINK

ALCOHOL

The world’s best job (for Scottish beer lovers)?

Wanted: two Scots to travel around Italy for a year-long tour centred on beer. So what's the catch?

The world's best job (for Scottish beer lovers)?
Fancy a year in Italy talking about beer? Photo: Horst Gutmann

As far as jobs go, this is probably as good as it gets – if you're Scottish and like beer. A Scottish brewery is looking for two people to promote their tipple on a year-long trip round Italy.

The lucky applicants awarded the positions will be based in Milan and Rome, when they're not travelling, and will even be paid.

Tennent's Lager is Scotland's best-selling pale lager, with approximately 60 percent of the Scottish lager market.

But in Italy Tennents is considered a sophisticated tipple and is sipped by urbane Italians in piazzas throughout the country, often raising eyebrows among northern European tourists. So why is an archetypal mass-market Scottish beer like Tennents such a success in Italy?

According to Andrea Pozzi, the managing director of C&C International, the company that owns Tennants, the reason is that Italians drink less beer and less alcohol in general. But strong beers like Tennents Extra – with alcohol content of 9.3 percent – sell well and are appreciated for their sweetness and strength.

READ ALSO: Are Italians becoming boozier than the Brits?

In the UK, similarly alcoholic beers are drunk much less and frequently come under attack from anti-alcohol campaigners.

So what does it take to become a beer ambassador? Applicants will need to be friendly, outgoing and importantly – Scottish. “Who better than a Scot?” asked Pozzi. “There has always been a link in terms of values and emigration between Scotland and Italy. Italian consumers like Tennents beer for its Scottishness.”

But there's a catch – the opportunities for guzzling free beer will be strictly limited. “They will have to drive around a lot,” warned Pozzi.

 

EDUCATION

The world’s first wine school will soon open in Italy

Wine lovers rejoice - the world's very first Wine School will be opening soon thanks to an agreement signed on Friday, in the Umbrian city of Perugia.

The world's first wine school will soon open in Italy
Photo: Lori Branham/Flickr

Just weeks ago, the country's first free 24-hour wine fountain opened in Abruzzo, offering locals and tourists the chance to help themselves to a glass.

And now, Italy is opening a school where you can extend your knowledge of the beverage beyond the practical.

The Wine School in Perugia, Umbria, will be the world's first educational centre dedicated to wine. 

It's the product of a partnership which was made official today, between Perugia's University dei Sapori, which offers a wide variety of culinary courses, and the Umbrian branch of Italy's Foundation of Sommeliers (FISU). 

The first courses will kick off in November, and will include an advanced level of training for professionals in the wine industry, as well as a selection of programmes for amateur wine enthusiasts.

Additional courses, including lessons on pairing wine with cheese and even courses on other drinks such as beer and champagne, are planned for the future, along with plenty of talks and tastings.

The president of the university, Anna Rita Fioroni, told Perugia Today she believed the school “can only bring positive results”.

“We are delighted to share the wine culture of our region,” said Davide Marotta, chairman of FISU. “This has always been our mission.

“We have a dream of contributing to a greater awareness of food and drink in Umbria, and ensuring more people are well-prepared to receive wine tourists,” added Marotta.

In fact, studying wine is far from a radical idea in Italy. 

Earlier this year, politicians put  forward a bill to introduce classes on the history and culture of Italian wine in the country's schools.

The proposals, which have been laid out in a draft bill, would see schoolchildren spend one hour a week learning about Italy's thriving wine industry as part of the national curriculum.

“We're not trying to teach kids to drink – although even if we were it wouldn't be so bad,” Dario Stefàno, from Italy's Left Ecology and Freedom party, told Il Fatto Quotidiano.

“I've put the idea out there and it's been met positively,” Stefàno said.

SHOW COMMENTS