Primark set to open in Italy's fashion capital

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Primark will open its first store in Milan next summer. Photo: Britta Pedersen/DPA/AFP
10:43 CEST+02:00
From Giorgio Armani to Muccia Prada, Milan is home to some of the world's most famous fashion designers. And now the UK’s bargain clothes chain, Primark, is planning its first foray in the city.

The retailer will open its first store in Milan next summer, the company’s owner, Associated British Food (ABF), said on Thursday.

The store, which will be located in a new shopping centre, is among three planned for Italy.

Primark has 280 stores in the UK and across other parts of Europe, including France, Spain, Germany, Portugal, Belgium and the Netherlands.

The Italy foray is part of a wider international expansion, which includes a US launch in September.

Primark, the UK’s biggest fashion chain by volume, has boomed thanks to its cheap clothes strategy.

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Group sales leapt 13 percent in the past 40 weeks, ABF said.

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