Italy’s fizzy wine bursts champagne’s bubble

The Local Italy
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Italy’s fizzy wine bursts champagne’s bubble
Italy's sparkling wine is more popular than ever. Photo: Rochelle Brodin/AFP

Italy’s wine exports were up by six percent in 2015, with the country’s sparkling wine, especially Prosecco, being more popular ever.


As you see in the New Year, chances are you’ll be offered a glass of sparkling wine, and most likely one from Italy.

Some 190 million bottles of Italy’s fizzy wine have been uncorked abroad over the festive season, according to figures from Coldiretti, the farmers’ association, while exports jumped by 13 percent between January and September.

The peak over the festive period will see the value of exports of the sparkling tipple surpass €1 billion in 2015 for the first time ever, Coldiretti said.

“Prosecco, Asti Spumante, Trentodoc and Franciacorta all now defy France’s prestigious Champagne,” the association added.

Prosecco sales in the UK outsripped the French rival for the first time during the first half of this year, and sales continue to thrive, according to Wine Monitor, an Italian research company.

“The golden era for Prosecco continues, with new record export records set in the US, Canada, UK, Switzerland and Scandinavia,” the company said in a statement.

“Meanwhile, 2015 is one of the best years ever for exports of Asti [Spumante].”

The value of Italian wine exports overall this year increased by six percent, setting a new record of €5.4 billion, compared to €5.1 billion in 2014. 



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