Advertisement

Ferrari signs preliminary deal for China theme park

Share this article

Ferrari signs preliminary deal for China theme park
Photo: Giuseppe Cacace/AFP
08:38 CET+01:00
Ferrari announced on Thursday that it had signed a memorandum of understanding with two Chinese companies to build a theme park in China.

The non-binding deal with Beijing Automotive and Biac Eternaland Property will, if implemented, see the two Chinese companies licensed to establish the park in a still-to-be-decided Chinese city.

The luxury sportscar maker and Formula One powerhouse already has a theme park on an island near Abu Dhabi and is in the process of constructing another one in Spain.

The parks are one of the ways in which the company is hoping to leverage its luxury brand to generate additional revenues.

The company's sales in China, which represent about five percent of its total worldwide, fell 22 percent in 2015.

Share this article

Advertisement

From our sponsors

Property of the week: Ancient meets modern in Stimigliano

Stimigliano is an ancient settlement on a hill near Rome. This week's Property of the Week features a newly-restored villa in the town.

Advertisement
Advertisement
3,166 Jobs
Click here to start your job search
Advertisement
Advertisement

Popular articles

Advertisement
Advertisement