The summer deal, dubbed 'tan or your money back', will operate at beaches in Jesolo, on Italy's Adriatic coast, from Friday.
The deal will see people who book sun loungers on the town's two beaches given a full refund in the case of inclement weather.
With the cost of renting a sun lounger between €13 and €18 a day, local authorities say they hope the plans will convince more people to visit the beaches, after forecasts suggested the region was in for an unpredictable summer.
“We are offering the service to anybody who wants to spend their holiday in Jesolo,” a spokesperson for the local tourist board told La Nuova Venezia.
“We're striving to become a place where tourists from across Italy and the EU long to visit,” the spokesperson added.
The town has already been badly affected by this year's miserable June weather, which earlier this month saw a tornado caught on camera tearing up a nearby beach.
In order to take out 'weather insurance' the bathers must pay an extra €1 fee when they reserve their sun loungers online through the website jesolospiagge.it
Anybody who pays the fee can claim their money back providing more than 3mm of rain falls between 11am and 5pm on any given day.