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FOOTBALL

Six years after opening, Juventus’ new stadium finally has a name

Six years after its inauguration, Champions League finalists Juventus's home stadium in Turin has finally been given a name: the Allianz Stadium.

Six years after opening, Juventus' new stadium finally has a name
Juventus players training in their Turin stadium. Photo: Marco Bertorello/AFP

As of July 1st, the German insurance firm's name – which already adorns a number of other sports stadiums, including Bayern Munich's Allianz Arena, Nice's Allianz Riviera, and the Allianz Park in London of rugby club Saracens – will be emblazoned on the ground in Turin until now simply known as the Juventus Stadium.

Specialist Italian media company Calcio e Finanza (football and finance) said Allianz will pay three million euros a year until 2023.

READ ALSO: For the first time, a woman will coach an Italian national football team

However, Juve will see none of that money having sold the naming rights to the 41,000-seater stadium to Sportfive agency back in 2011 for 75 million euros over 12 years.

This deal will allow Sportfive to finally recover 18 million euros of that outlay.

READ ALSO: Why Turin might just be Italy's best kept secret

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EUROVISION

Turin chosen to host Eurovision Song Contest in 2022

The next edition of the Eurovision Song Contest in May 2022 will be held in the northern Italian city of Turin, organisers confirmed on Friday.

Italy's Maneskin performs during the final of the 65th edition of the Eurovision Song Contest 2021 in Rotterdam.
Italy's Maneskin performs during the final of the 65th edition of the Eurovision Song Contest 2021 in Rotterdam. Photo: KENZO TRIBOUILLARD/AFP

“Turin has won the race to become the host city of the 66th Eurovision Song Contest, having triumphed over 16 other competing bids,” read a statement on the contest’s official website.

“The Grand Final will be held in PalaOlimpico on Saturday 14 May with Semi-Finals on 10 and 12 May.”

“We won! Turin has won!” mayor Chiara Appendino wrote in a celebratory post on Facebook.

Italian state broadcaster Rai said Turin had beaten off competition from the cities of Milan, Bologna, Rimini and Pesaro to host the event.

READ ALSO: Italy wins Eurovision: ‘We just want to say to the whole world, rock’n’roll never dies!’

Turin will be the third Italian city to host the event after Naples (which hosted in 1965) and Rome (1991), after Rome-based rock band Måneskin’s victory in Rotterdam earlier this year with the song ‘Zitti e buoni’.

That event, watched by 183 million people, was Italy’s third Eurovision win and its first for three decades.

‘Turin is the perfect Host City for the 66th Eurovision Song Contest,” said Eurovision Song Contest Executive Supervisor Martin Österdahl.

“As we saw during the 2006 Winter Olympics, PalaOlimpico exceeds all the requirements needed to stage a global event of this scale and we have been very impressed with the enthusiasm and commitment from the City of Turin who will welcome thousands of fans next May.”

“This will be the first Eurovision Song Contest to be held in Italy in 30 years and, together with our Host broadcaster Rai, we are determined to make it a special one.’

Turin was home to the 2006 Winter Olympics and is hosting the ATP Finals tennis tournament next month.

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