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BOLOGNA

Made-in-Italy: a ‘Disneyland for foodies’

A gastronomic theme park designed as a celebration of Italy's field-to-fork food culture opens next week with backers aiming to pull in six million visitors a year.

Made-in-Italy: a 'Disneyland for foodies'
A chef prepares pasta at FICO Eataly World. Photo: Vincenzo Pinto/AFP

Dubbed a 'Disneyland for foodies' and billed as the biggest venture of its kind in the world, FICO Eataly World is located on the outskirts of Bologna.

It is the brainchild of Oscar Farinetti, the entrepreneur behind Eataly, a global network of upmarket Italian food halls that has taken New York and a string of other major cities around the world by storm in recent years.

Spread over ten hectares (25 acres), the park, which will operate as a conference venue as well as a tourist attraction, will be run by a partnership of Eataly and Italian retail group Coop.

The venue has been financed by a consortium of private investors and the local authorities in a city famed for its rich cuisine but off Italy's main tourist track.

The FICO of the park's name comes from the acronym for Fabbrica Italiana Contadina (Italian Farming Factory). Fico is also the Italian word for a fig, and a popular slang term for 'cool'.

The multiple meaning is in keeping with Farinetti's multi-faceted vision of a venue that will allow visitors to take part in activity workshops ranging from food photography to gelato-making via the basics of truffle hunting.

'Total panic'

A fifth of the park, assembled in what was the city's wholesale fruit and vegetable market, is outdoors with some 200 animals and 2,000 species of plant life due to be on show.

“Education is fundamental to the whole thing. But it is also about having fun, eating, shopping,” Farinetti told AFP in an interview ahead of Wednesday's opening.

The park is also about celebrating the culinary and farming crafts that lie behind many of Italy's most famous gastronomic products, and the bio-diversity of a country that stretches from Mediterranean islands within sight of Africa to snow-capped Alpine peaks.

Visitors can explore that diversity via more than 40 eateries and a similar number of learn-how-its-done displays by specialist producers of everything from rare-breed beef to liquorice sweets.

As the opening date nears, Farinetti says he is caught between rampant enthusiasm at seeing a dream realised, and “total panic.”

“This for me is quite normal. I'm terrified that people won't come in the numbers we expect. You can't help but feel panicked when you start something like this.”

Park CEO Tiziana Primori said the target was to be drawing six million visitors a year by 2020, with the business plan envisaging a third coming from the local area, a third from the rest of Italy and a final tranche of around two million from abroad.

Betting on success

Asked if that target is realistic, Farinetti responds with a broad smile.

“No, it's utopian, but every project I have been involved with has been utopian. The whole world is realistic, I prefer utopia. I don't know if we will make it but we'll give it our all.

Underpinning that ebullience is the success enjoyed by almost all of the Eataly stores that have been opened from Copenhagen to Sao Paolo.

“At the moment there is an absolutely crazy interest in Italian food from the citizens of the world, for pasta, for pizza, for our simple cuisine,” said Farinetti.

That, he says, is down to the ease in which dishes tasted in Italy or in restaurants can be reproduced in domestic kitchens.

“You can buy half a kilo of pasta, some extra virgin olive oil and San Marzano tomatoes and go home and make what you had. And it is very digestible and light.”

Among those backing Farinetti's vision is Antonio Capaldo, owner of the Feudi San Gregorio wine company and one of dozens of entrepreneurs involved in the project.

Capaldo has teamed up with a seafood wholesaler to create a fish-based fast-food eatery at the park which will showcase his expanding company's white and sparkling wines.

“We know all the complications but there is a great thirst for Italian culture around the world, and that, combined with Oscar's track record, is why we are betting on this being a success,” he told AFP.

By Angus MacKinnon

For members

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Weekend wanderlust: Exploring Bologna’s hidden countryside by bike

Head away from Bologna's city centre and you'll discover secret treasures of history, art and nature. The lowlands area of 'la pianura' is home to both natural and cultural beauty, as The Local's reporter Karli Drinkwater discovered.

Weekend wanderlust: Exploring Bologna's hidden countryside by bike

While the historic centre of Bologna is known for its world-famous Unesco heritage porticoes and its surrounding hillside charm, less is spoken about its countryside to the north-east and -west.

The undulating topography of Bologna’s section of the apennine mountain range to the south usually takes all the glory, but the flatlands, known as ‘la pianura’, make for a gentle, family-friendly cycle route with many points of interest along the way.

Bologna’s strip of the ciclovia del sole route spans 50km of undemanding cycle paths, ideal for all levels of cyclists – or just when you fancy watching the world go past with little pedalling effort on your part.

And there’s even more to explore if you’re feeling extra adventurous, as the wider stretch covers Verona-Bologna-Florence.

I stuck to the section constructed on the embankment of the old Bologna-Verona railway, which can easily be done in a day or a weekend, depending on how much you stop to sightsee or go off-route to explore further little towns of the lowlands.

READ ALSO: Ten awe-inspiring routes for cycling through Italy

Little, quaint abandoned railway stations greet you every so often and there are cycle stations set up for you to have a break and pump your tyres.

The route crosses a smattering of historic centres, smaller towns that can often be missed. But although they’re modest in size, they are a treasure trove of artworks, exquisite cuisine and living proof of how these areas are rebuilding after a devastating earthquake in the area ten years ago.

The ciclovia del sole cycle path connects plenty of small towns in Bologna’s lowlands. Photo: Bologna Welcome/the crowded planet

My first stop for a wander away from the cycle path was the town of Crevalcore. It makes up one of the many municipalities that look like mini Bolognas thanks to its Roman street planning and porticoes in terracotta hues.

In fact, once you enter the centre, you step through a Bologna gate (porta) which extends down to the Modena gate, reflecting its position between the two provinces.

The town is a meeting of both cities and heritage – especially when it comes to the cuisine, which displays influences of the two.

The streets hold stories of a different world, when the town in medieval times became its own entity, with a distinct language and currency, Linda Cavicchi from Sustenia, and who collaborates with tourist board, Bologna Welcome, told us.

The Bologna gateway to Crevalcore. Photo: Bologna Welcome

Some of the town’s highlights, like many places in the Bologna province and Emilia Romagna beyond, are still rebuilding from the earthquake in May, 2012.

Scaffolding greets you on many corners, while other buildings look freshly painted, signalling the area’s rebirth and strength.

READ ALSO: 15 insider tips to make living in Bologna even better

Crevalcore also alleges to have the world’s smallest museum, proudly staking claim to the title with a plaque outside.

The Leo Preti puppet museum is, indeed, tiny. You walk in and it immediately stops. This miniscule room of a few square metres houses puppet townsfolk, witches, devils and animals by the puppeteer Leo Preti, who came from the area, along with the various backdrops to make the stories come alive.

The museum’s sign claiming to be the world’s smallest. Photo: Karli Drinkwater

Depending on your perspective, you may think these are mini masterpieces or simply creepy by today’s standards.

Either way, there’s no denying the precise craftsmanship and its impressive preservation, giving you a glimpse of life and entertainment in times gone by.

Leo Preti’s puppets. Photo: Bologna Welcome / the crowded planet

Keeping off the cycle path for a little longer, it’s worth a detour to Villa Ronchi just outside Crevalcore centre to see an astonishing amount of frescoes in the middle of the flatlands.

Its fairly remote location means it often goes unnoticed, even by Crevalcore’s inhabitants, the owner Mauro Caselli told us.

He claims the villa has the most fresco paintings in Emilia Romagna, which restoration works confirmed were created by Bologna-born 16th century Italian painter Agostino Carracci.

Villa Ronchi’s frescoes, currently hidden from public view. Photo: Karli Drinkwater

As abundant as they are intricate, they are hidden from public view while this villa, too, still undergoes renovations, ten years after the earthquake.

“It was devastating. The morning after the earthquake we came to the villa and saw the damage. I fell to my knees and cried,” Mauro said.

Once splendid, the 16th-century manor house inside is currently inaccessible, for now, waiting to show off its Baroque artwork and chandeliers made from Murano glass. Mauro expects to re-open the doors to its hidden art and history within around a year.

How Villa Ronchi was before the earthquake. Photo: Mauro Caselli

In the meantime, the spirited host never gave up on his clearly beloved livelihood, hosting re-enactments and weddings in the villa’s surrounding parkland.

The theme of rebuilding and looking forward to a new chapter runs throughout the lowlands of Bologna’s province.

Not only are historic buildings and artworks being returned to their former glory, but so too is nature, with a drive on restoring diversity that has been lost due to the area’s heavy farming and construction industries.

Within the vicinity of the villa is an oasis built on the former tanks of a sugar factory – an industry inherent to the region.

It’s now an ecological rebalancing area, where you can observe various species of birds, including a pair of storks who chose to make this their home, creating a nest on an old telephone pole and producing young every year.

An old sugar factory is now home to wildlife. Photo: Bologna Welcome

Themes of rebalancing nature and working in harmony with the environment has trickled down to businesses across the flatlands.

Valle Torretta is boldly stepping away from Bologna’s beloved meat-loving scene and has opened a vegan cafe to complement its agriturismo farm stay. Growing its own produce and showing others how to do the same is all part of the company’s drive to reduce our environmental impact.

The owner, Steven Uthayakumar, admits it’s a hard sell when I asked him how people from Bologna, the home of tortellini and mortadella, reacted to such a meat- and dairy-free menu.

READ ALSO: Ask an expert: What’s the difference between Italian tortellini and tortelloni?

But he is noticing a change too and said that people from the city enjoy escaping for a taste of the wholesome, organic, sustainable life. And on sampling their homemade cherry crostata, a kind of pastry cake, you’d be hard-pressed to say that it contained vegan ingredients.

Continuing on my journey, I found more protected spots of nature along the cycle path. ‘La Bora’, a nature reserve just on the outskirts of San Giovanni in Persiceto has a programme to boost indigenous turtles, as they face being wiped out by their invasive American counterparts.

If you look in the waterways and lakes across much of Bologna’s province, you’ll see hundreds of American turtles that were released illegally into the wild and reproduced in striking numbers. 

Restoring native species is part of La Bora’s remit. Photo: Bologna Welcome / the crowded planet.

The reserve’s manager, Andrea Morisi, spoke with passion about doing more to expand the area’s biodiversity as so much of it has been lost to industry. In this particular curated wild spot, more species of plants and animals can thrive due to the young forest they began proliferating just 30 years ago – a blink of an eye in terms of forest age.

Although small, this piece of protected nature is a nod towards a hope of bringing back much-needed balance to the area.

Cycling into the centre of the town surprises you with artistic discoveries once again – bright and bold murals by local artist Gino Pellegrini can be seen in Betlemme Square.

Also called Piazzetta degli Inganni (the square of deceptions), the walls are covered in intricate details depicting local wildlife and flora in a work entitled Trompe l’oeil. Keep looking and you’ll find another creature, another story about the local environment, such as the mosquito, a sometimes unfortunate feature of the lowlands, or the great oak tree, as this species used to thrive here.

Fairytale murals in San Giovanni in Persiceto. Photo: Bologna Welcome / the crowded planet.

The artist certainly broadened his horizons, working in the US as a Hollywood set designer and collaborated on films such as Kubrick’s ‘2001: A Space Odyssey’ and – one of my all-time childhood favourites – Disney’s ‘Sword in the Stone’.

As this town is one of the oldest in the area, history awaits you on every corner, such as the municipal theatre that dates back to 1795. You can find it if you go into the town hall, which in itself traces back to the 15th century. It’s something of a shock to see such dramatic grandeur in the same building as where you’d go to get your codice fiscale.

San Giovanni in Persiceto’s municipal theatre. Photo: Bologna Welcome

Churches going back hundreds of years, some to the 14th century, are around every corner. Not only can you find art that would rival pieces found in the cities, some of these buildings have merged the past with innovation, such as the physics museum that’s housed within the San Francesco church and cloister.

So much touring calls for nourishment, however, and San Giovanni in Persiceto boasts some of the region’s richest and heartiest dishes. I caught my breath and refuelled at Osteria del Mirasole, where they’re famous for their signature dish, tortellini alla panna d’affioramento.

Tortellini alla panna d’affioramento. One pink tortellino to welcome the family’s new baby girl. Photo: Karli Drinkwater.

The recipe is said to be steeped in the area’s history, ancient crafts and authentic rural tradition. It’s also a tad controversial as the Bolognese always cook the meat-filled tortellini pasta in brodo – essentially, stock and meat juices.

To put tortellini in cream might be something the Bolognese do privately at home, but almost never in restaurants. However, this osteria proved that it’s worth making a rich pasta dish even more sumptuous with cream – and not just any cream. It’s made from milk drawn in the evening and left to rest until the morning, before being used to make the cheese Parmigiano Reggiano.

To hell with the calories, and the fact this is probably one of the most expensive bowls of pasta you’ll find in the region. It’s just the tonic for tired legs and educating your mind.

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My last stop detoured away from the main cycle path, but the diminutive town of Pieve di Cento, home to around 7,000 inhabitants, is worth seeing. It’s all flat, so getting around these towns is relatively easy, after all.

Also reminiscent of Bologna for its long porticoes, this town’s moniker is, in fact, ‘little Bologna’.

Within its walls are centuries-old stories, with some buildings such as the parish church dating back to the 9th century.

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Notable highlights are the Collegiata church of Santa Maria Maggiore, the oldest church in Pieve di Cento and built between 1702 and 1710. Inside are impressive artworks – clearly so much so that documentary filmmakers want to tell their story as filming was taking place when I looked inside.

Collegiata di Santa Maria Maggiore’s home to the painting, Annunciazione del Guercino. Photo: Bologna Welcome

Italian Baroque painter Guercino’s art can be seen here after the church underwent restoration from significant earthquake damage.

While wandering around this Bologna in miniature, other stops worth making are the Oratorio della Santissima Trinità with its superb frescoes, hidden to the back of an unassuming church, and the town’s art museum, located in a building that was once a school.

The Oratorio SS Trinità. Photo: Bologna Welcome.

The Pinacoteca Civica features 17th century paintings made by Guercino as well as contemporary artists from the area in what is, once again, a hidden delight of surprising historic riches.

If you have more juice in the tank, you can continue on the cycle path. Or, in my case, it was time to put my feet up, leaving with an appetite for seeing more of the area another weekend.

To my shame, this is the place I call home and yet I had no idea so much was lurking around every corner. I had dismissed the vastness of the lowlands as an empty space between the headline-grabbing, tourist-enticing cities.

But, as is often the case with Italy, there is history and beauty to be found in all corners when you take a detour away from the crowds, especially when you have the freedom of two wheels and enough curiosity to look twice.

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