The limited edition bottles, designed by Ferragni, feature mountains beneath the stars, a star in a stream, love hearts, and water droplets, and are an “ode to the freedom and youth of the spirit” and “exude the joy for life that is the hallmark of Chiara Ferragni,” according to the bottle’s description on the website aquedilusso.it (“luxury waters”).
“…Chiara Ferragni Limited Edition Evian Water, 8€ a bottle… the end of the world is near,” joked one Twitter user who saw the bottles on sale in a shop.
…l'acqua Evian Chiara Ferragni Limited Edition, 8€ a bottiglia….
La fine del mondo è vicina pic.twitter.com/hKh3xv9PyA
— iosonoFabry (@iosonoFabry) October 8, 2018
Some expressed genuine indignation at the sales campaign.
“Today I saw the Chiara Ferragni limited edition Evian water bottle” wrote a woman going by the name of Stefania Stravato, who juxtaposed a photograph of the bottle with that of a family on a rubbish heap in India.
“This is an Indian woman with her children rummaging through trash in a rubbish dump near Gurwahati, in India. Yes, it’s banal to say it. But how much this world sucks.”
Oggi ho visto la bottiglietta d'acqua Evian, limited edition di Chiara Ferragni.
Questa è una donna indiana con i figli che rovista tra i rifiuti di una discarica nei pressi di Gurwahati, in India.
Sì, è banale dirlo.
Ma quanto fa schifo il mondo. pic.twitter.com/MHYO58byyY
— stefania stravato (@FannyStravato) October 7, 2018
Others took a more ironic approach.
“Can you buy it using universal basic income?” wrote one person, alluding to the Five Star Movement’s flagship campaign to introduce the alternative benefits system to Italy, included in the government's new budget.
— Daniele Keshk (@DanieleKeshk) October 8, 2018
“Update. The Carlo Rosati Evian bottle is out. €21.00 per bottle,” quipped twitter user Carlo Rosati, alongside a picture of a normal Evian bottle attached to a sticker with his name on.
— Carlo Rosati (@CarloRosati1975) October 9, 2018
Others defended Ferragni, pointing out that Evian water has always been expensive, and the social media influencer's fans rallied behind her.
“Given the pointless controversy about the Evian water, today I put on my Chiara Ferragni shirt, which I bought because I wanted to and which no one forced me to buy, just as is the case for you and that damn bottle” wrote one girl.
vista la polemica inutile sull’acqua Evian, oggi mi sono messa la maglia di Chiara Ferragni che ho comprato perche’ volevo e che nessuno mi ha obbligato a comprare, come a voi quella cavolo di bottiglia ??♀️ #shutup pic.twitter.com/oJYFmH6sjs
— Alice (@_alix92) October 9, 2018
But despite the negative response to the campaign from some members of the public, the bottles' sales appeared unaffected.
Twelve packs of the bottle, going for €72.50, have already sold out on Acqua di Lusso, according to Il Messagero.