Venice-themed ship cruises to burgeoning China market

A huge liner designed entirely for Chinese tourists around the ever-romantic theme of Venice sets sail from Italy this week hoping to consolidate Costa Cruises in the vast and burgeoning Chinese tourism market.

Venice-themed ship cruises to burgeoning China market
Photo: AFP

The Costa Venezia left the Fincantieri shipyard in northeastern Italy on Thursday for neighbouring Trieste. From there, it will head for China where it will carry up to 5,260 Chinese tourists on cruises from Shanghai to Japan, along with a healthy dose of Venetian kitsch, gondolas and all.

In a sign of the gap to be filled in the Chinese market, a sister ship will be launched next year by Italy's Costa Cruises, part of the huge Carnival Corporation.

The launching of Costa Venezia “is a very important moment in the history of Costa in China,” said the company's Asia president Mario Zanetti.

“This is the first ship we're putting on the market, conceived since the start for Chinese tourists,” he told AFP.

Italy-based Costa was the first to offer cruises to the Chinese 13 years ago.

“It was really Costa Cruises that started this type of tourism in China, in 2006, and now the Chinese market has become the second in the world, after North America,” said Giuliano Noci, lecturer in strategy at Milan Polytechnic business school.

“From 2013 to 2016, the Chinese cruise market grew by 70 percent year-on-year, an impressive figure compared to Western markets,” Noci told AFP.

After a slight drop in 2017 when China cut South Korean cruise destinations because of tensions over the deployment of a US anti-missile system, numbers are set to take off again.

Over the last 10 years the Chinese market has reached 2.5 million cruise passengers while a total of around 140 million Chinese are travelling abroad, said Zanetti.

“Cruises represent only around two percent of those (Chinese) going to foreign countries for their holidays. That shows you the potential for this market, which could become the world's biggest,” he said.

But, warns Noci, “growth will also depend on what's on offer, especially how they can attract tourists from central China with innovative marketing. Shanghai inhabitants alone currently account for 40 percent of Chinese cruise ship customers.”

Companies will also have to target the wealthy 25-40 year-old age group “which doesn't want just a cultural experience but a real adventure,” said Noci.

Even as it cruises the high seas, the Costa Venezia takes passengers on a journey through Venice, via the central Saint Mark's Square bar to original gondolas and waiting staff dressed as gondoliers.

The ship also offers 11 karaoke rooms and plenty of gambling opportunities. Alongside Italian cuisine, the restaurants will serve authentic Chinese dishes to accommodate guests' dietary requirements.

Costa Cruises is investing six billion euros from 2018 to 2023 to buy seven ships, after which it will have a fleet of 34, including five cruise ships in Asia.

Costa's owner Carnival is also working with Fincantieri and the China State Shipbuilding Corporation to build vessels in China, despite worries that technology transfers will enable Chinese shipbuilders to take over.

But Zanetti dismisses those concerns, saying they are working “in a spirit of partnership and in a market that has such a low penetration. The more cruise companies are present in the market, the more there are opportunities for growth.”

READ ALSO: See Venice, but pay an entry fee first

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How to avoid huge ‘roaming’ phone bills while visiting Italy

If you're visiting Italy from outside the EU you risk running up a huge phone bill in roaming charges - but there are ways to keep your internet access while avoiding being hit by extra charges.

How to avoid huge ‘roaming’ phone bills while visiting Italy

Travelling without access to the internet is almost impossible these days. We use our phones for mapping applications, contacting the Airbnb, even scanning the QR code for the restaurant menu.

If you’re lucky enough to have a phone registered in an EU country then you don’t need to worry, thanks to the EU’s cap on charges for people travelling, but people visiting from non-EU countries – which of course now includes the UK – need to be careful with their phone use abroad.

First things first, if you are looking to avoid roaming charges, be sure to go into your settings and turn off “data roaming.” Do it right before your plane lands or your train arrives – you don’t want to risk the phone company in your home country starting the clock on ‘one day of roaming fees’ without knowing it.

READ ALSO: Ten ways to save money on your trip to Italy this summer

But these days travelling without internet access can be difficult and annoying, especially as a growing number of tourist attractions require booking in advance online, while restaurants often display their menus on a QR code.

So here are some techniques to keep the bills low.

Check your phone company’s roaming plan

Before leaving home, check to see what your phone plan offers for pre-paid roaming deals.

For Brits, if you have a phone plan with Three for example, you can ask about their “Go Roam” plan for add-on allowance. You can choose to pay monthly or as you go. Vodafone offers eight day and 15 day passes that are available for £1 a day.

For Americans, T-Mobile offers you to add an “international pass” which will charge you $5 per day. Verizon and AT&T’s roaming plans will charge you $10 per day. For AT&T, you are automatically opted into this as soon as your phone tries to access data abroad.

READ ALSO: Seven things to do in Italy in summer 2022

These all allow you to retain your normal phone number and plan.

Beware that these prices are only available if you sign up in advance, otherwise you will likely be facing a much bigger bill for using mobile data in Italy. 

Buy a pre-paid SIM card

However, if you are travelling for a longer period of time it might work out cheaper to turn off your phone data and buy a pre-paid SIM card in Italy.

In order to get a pre-paid SIM card, you will need your passport or proof of identity (drivers’ licences do not count).

READ ALSO: TRAVEL: Why now’s the best time to discover Italy’s secret lakes and mountains

Keep in mind that you will not be able to use your normal phone number with the new SIM card in, but will be able to access your internet enabled messaging services, like WhatsApp, Facebook and iMessage. Your phone will need to be ‘unlocked’ (ask your carrier about whether yours is) in order to put a new SIM card in.

Here are some of the plans you can choose from:


WindTre, the result of a 2020 merger between the Italian company Wind and the UK network provider Three, currently offers a “Tourist Pass” SIM card for foreign nationals. For €24.99 (it’s sneakily marketed as €14.99, but read the small print and you’ll see you need to fork out an additional €10), you’ll have access to 20GB of data for up to 30 days.

The offer includes 100 minutes of calls within Italy plus an additional 100 minutes to 55 foreign countries listed on the WindTre website. Up to 13.7GB can be used for roaming within the EU. The card is automatically deactivated after 30 days, so there’s no need to worry about surprise charges after you return from your holiday. To get this SIM card, you can go into any WindTre store and request it.

A tourist protects herself from the sun with a paper umbrella as she walks at Piazza di Spagna near the Spanish Steps in Rome.
A tourist protects herself from the sun with a paper umbrella as she walks at Piazza di Spagna near the Spanish Steps in Rome.


Vodafone has had better deals in the past, but lately appears to have downgraded its plan for tourists, now called “Vodafone Holiday” (formerly “Dolce Vita”), to a paltry 2GB for €30. You get a total of 300 minutes of calls and 300 texts to Italian numbers or to your home country; EU roaming costs €3 per day.

Existing Vodafone customers can access the offer by paying €19 – the charge will be made to your Vodafone SIM within 72 hours of activating the deal. 

READ ALSO: MAP: The best Italian villages to visit this year

The Vodafone Holiday offer automatically renews every four weeks for €29 – in order to cancel you’ll need to call a toll-free number. The Vodafone website says that the €30 includes the first renewal, suggesting the payment will cover the first four weeks plus an additional four after that, but you’ll want to double check before buying. You’ll need to go to a store in person to get the card.


TIM is one of Italy’s longest-standing and most well-established network providers, having been founded in 1994 following a merger between several state-owned companies.

The “Tim Tourist” SIM card costs €20 for 15GB of data and 200 minutes of calls within Italy and to 58 foreign countries, and promises “no surprises” when it comes to charges.

You can use the full 15GB when roaming within the EU at no extra charge, and in the EU can use your minutes to call Italian numbers. The deal is non-renewable, so at the end of the 30 days you won’t be charged any additional fees.

READ ALSO: MAP: Which regions of Italy have the most Blue Flag beaches?

To access the offer, you can either buy it directly from a TIM store in Italy, or pre-order using an online form and pay with your bank card. Once you’ve done this, you’ll receive a PIN which you should be able to present at any TIM store on arrival in Italy (along with your ID) to collect your pre-paid card. The card won’t be activated until you pick it up.


Iliad is the newest and one of the most competitive of the four major phone companies operating in Italy, and currently has an offer of 120GBP of €9.99 a month. For this reason, some travel blogs recommend Iliad as the best choice for foreigners – but unfortunately all of their plans appear to require an Italian tax ID, which rules it out as an option for tourists.


Though buying a pre-paid SIM card is a very useful option for visitors spending a decent amount of time in Italy, as mentioned above, there’s a significant different difference between buying a one-time pre-paid SIM versus a monthly plan that auto-renews.

Make sure you know which one you’re signing up for, and that if you choose a plan that will continue charging you after your vacation has ended, you remember to cancel it.

UK contracts

If you have a UK-registered mobile phone, check your plan carefully before travelling. Before Brexit, Brits benefited from the EU cap on roaming charges, but this no longer applies.

Some phone companies have announced the return of roaming charges, while others have not, or only apply roaming charges only on certain contracts.

In short, check before you set off and don’t assume that because you have never been charged extra before, you won’t be this time.