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Why this Brit is selling off his idyllic Italian home in a raffle

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Why this Brit is selling off his idyllic Italian home in a raffle
This house in rural Abruzzo could be yours, for the price of a raffle ticket. Photo: Jamie Abbott/Win a House in Italy
13:48 CET+01:00
Italy is one of the few places in Europe where property prices are falling. Writer John Henderson meets one English family who came up with a novel way to beat the market: raffling off their cottage in rural Abruzzo.

Owning a home in rural Italy is as romantic as it sounds. Wake up to sunshine nine months a year, see rolling green hills above pretty, undisturbed meadows. Shop for fresh food every day in open-air markets and walk along millennium-old, cobblestone roads meant only for foot traffic.

Yes, buying a house in Italy is the stuff of dreams. But try selling one.

In the last few years, that has become a nightmare. Italy is one of the few countries in Europe where property prices are going down. According to Istat, Italy's national statistics institute, last year Italy's property prices dropped 0.8 percent, the most in Europe next to Sweden's 2.1. 

READ ALSO: What's wrong with the Italian property market?

Well, one man has found a way to beat the market: a raffle.

Jamie Abbott, originally from Colchester in the UK, is raffling off his three-story house in a village in rural Abruzzo, maybe the most underrated, prettiest, unspoiled region in Italy. He is selling raffle tickets for £50 (about €59) and will hold the draw in October.

A long shot? Maybe, but how often can one buy a €250,000 house – his asking price before the raffle – for €59?

Like so many homeowners in Italy, Abbott has become a victim of the housing crash. Somewhere between the time writer Frances Mayes made a house in Italy hot property with Under the Tuscan Sun in 1996 to Italy's current recession, a house in Italy went from cool to ice cold.

“The property market is so bad that even for a gorgeous house like [this]...” Abbott said by phone this week.

“People loved the house because in this particular area it's almost impossible to find a detached house with a garden near the historical centre of the village. So it was getting a lot of interest, but people just weren't going any further than that.”

FOR MEMBERS: How to buy a house in Italy


This house could be yours. Photo: Win a House in Italy/Facebook

The house is 120 square metres with three bedrooms and two bathrooms. It features curved brick and stone ceilings and vines stretching over the door frames. It has great views of the surrounding countryside, situated near the southern Gran Sasso mountains and just under 8,400-foot Monte Prena.

It's located at 850 metres in the village of Carapelle Calvisio, just 18 miles from the Abruzzo capital of L'Aquila on the edge of the Gran Sasso National Park. With only 90 inhabitants, Carapelle Calvisio wears the crown as the smallest town in Abruzzo. The former Roman village is known for its truffles and is so picturesque it was used as the setting for Ladyhawke, a 1985 medieval fantasy film starring Michelle Pfeiffer and Matthew Broderick.

Abbott and his wife Lea went all out to make this raffle happen. He hired a specialist to put together a website and is spreading the word by strategically leaking publicity on Facebook group pages and travel websites. They have a Facebook page and Instagram account.

READ MORE: Finding a home in the Italian countryside: a survivors' guide

The terrace. Photo: Win a House in Italy/Facebook

Financially, it makes sense. Abbott has 6,000 tickets available. If he sells all of them for £50 each, it will earn £300,000 (about €351,000). That's more than the property is worth. He is also raffling a second prize of £10,000 (€11,700) with five third prizes of food and wine hampers. First prize also includes all notary costs, car rental and flights from anywhere in Europe.

Since the raffle launched last April, they've sold just under 3,000 tickets and must reach 4,000 to cover costs.

“We're just being as open and transparent as possible,” Abbott said. “We want to give the raffle authenticity to make it personal.”

READ ALSO: 

House raffles have been popular in the UK for years, but in desperate Italy they've gone past raffles and are practically giving away houses. Last year the dying village of Sambuca, Sicily, announced it would sell houses for €1. Two catches: buyers had to commit €15,000 for renovations and put up a security deposit of €5,000.

It didn't put off many. Tens of thousands responded, including US lawyers who wanted to do business and a Dubai woman who wanted to buy dozens of houses. The local mayor had to put up the town's first stop sign, in the form of Non più! ('No more!').

In 2017 another mayor in Bormida, Liguria, posted an announcement of €2,000 bonuses for anyone relocating there. After 17,000 applications buried his office, he quickly removed the proposal, saying it was only an idea to the regional government. In January 2018 the town of Ollolai in Sardinia sold 200 uninhabited houses for a euro each. Gangi in Sicily has sold homes for €1 euro since 2014.

Sounds desperate? It is. This is the Italian real estate market's equivalent to global warming. Italian authorities predict half of Italy's smallest towns will become deserted in the coming decades.


A view of the village from Abbott's house. Photo: Jamie Abbott/Win a House in Italy

Abbott is aware of the skepticism. “People are like, 'It must be a scam, because it's too good to be true',” he said. “We've published this on many group pages, like Facebook. But before they even look at the site they instantly come back with a cry of ‘Scam! Be careful'. I personally reply to every single one of those saying 'Actually, it's not'. We're trying to be open and transparent. Fifty percent come back and go, ‘OK, my apologies. My bad. Because I didn't read it.'”

He set the price at £50 to ensure people are willing to make the commitment. Unlike the €1 homes in Sicily, this home needs no renovation. In fact, because the national park is between the house and L'Aquila, and its foundation is natural rock, the house suffered no damage during the 2009 earthquake that destroyed much of L'Aquila and killed 308 people in the area.

READ ALSO: A long history of destructive earthquakes in Italy

Unfortunately, even so, not many want to buy in regions where people get buried in their own homes. Combine that with a general downturn in the foreign market to buy second homes in Europe and you see what Abbott is facing.

I asked him, so why sell at all? He has an online Italian antique business and wanted to sell the house to start another project. He currently rents it out as an AirBnB and lives in the nearby village of Caporciano.


One of the house's curving ceilings. Photo: Win a House in Italy/Facebook

He does not want to leave Abruzzo. We both agree it's one of Italy's best-kept secrets. He first discovered it about 15 years ago when he rode an old Italian Vespa from London through France, Spain, Corsica and Sardinia onto the Italian mainland and then to Abruzzo, the region just east of Rome's Lazio.

He fell in love with Abruzzo and bought the house in Caporciano. His parents followed him and bought a small apartment as well. Three years later, they bought the house they're raffling.

“There's so much to do here,” he said. “It's like going to Tuscany but it's completely undiscovered. You feel you've got something to discover and explore. It's not overrun with tourists, even in the height of high season in August.

“You can hike on your own. There are lakes. You can ski in the morning, you can swim in the afternoon in the sea. You've got massive diversity of landscapes and within half hour of the house there are four national parks, one of which the house is literally on the doorstep.”

Ticket sales end on September 30th and the raffle will be held sometime in October, depending on the notary. For more information, see the website

John Henderson is an American writer living in Rome. This is an edited version of an article that was originally published on his blog, Dog-Eared Passport. Find more of his stories here.

 
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