SHARE
COPY LINK

TRAVEL

Easyjet apologises for advertising southern Italian region’s ‘mafia activity and earthquakes’

Get a taste of real Italy by bunking down in mafia land, the ad said. But Easyjet's bid to pitch Calabria backfired, and the company was forced to apologise on Tuesday.

Easyjet apologises for advertising southern Italian region's 'mafia activity and earthquakes'
The seaside town of Tropea in Calabria. Photo: sea_and_sunset/Unsplash

“For an authentic taste of Italian life, there's nothing better than Calabria,” the Italian-language advert on the British airline's website said. “The region suffers from a distinct lack of tourists because of its history of mafia activity and earthquakes”.

Easyjet said the region in Italy's southern tip, famous for its coastline, rich history and culture, suffered from “the lack of iconic cities such as Rome and Venice capable of attracting the Instagram crowd”.

READ ALSO:

Italy's minister for the south Peppe Provenzano on Tuesday demanded Easyjet “apologise to Calabria and Italy”, with Calabrian senator Ernesto Magorno shouting: “Shame on you Easyjet! Calabria is a wonderful land with exceptional people.”

The region's head, Jole Santelli, slammed the “pseudo-marketing operation” as “aggressive, short-sighted and with a clear racist undercurrent”.

Easyjet apologised, saying it had only wanted to point out that Calabria was undervalued by foreign tourists, and would remove the offending advert as well as launching an internal investigation, Italian dailies said.

“Calabria is a very important land for us, which we love and have always promoted with numerous flights to Lamezia Terme,” it insisted.

While Calabria may not be as well known overseas as other parts of southern Italy, the region attracts a healthy number of Italian tourists each summer with its spectacular rocky coastline and hyper-blue waters.

It's also one of the best places in Italy to find traces of the Ancient Greeks who settled in southern Italy before the Roman Empire, including two priceless bronzes discovered by a local diver after centuries underwater and now housed at the impressive National Archaeological Museum of Reggio Calabria.


The Riace Bronzes on display in Reggio Calabria. Photo: Vincenzo Pinto/AFP

 

Member comments

Log in here to leave a comment.
Become a Member to leave a comment.
For members

DISCOVER ITALY

MAP: The best Italian villages to visit this year

Here are the remote Italian villages worth seeking out in 2022, according to a list compiled by one of the country's leading tourism associations.

MAP: The best Italian villages to visit this year

A total of 270 villages across Italy have been recognised as being especially tourist-friendly this year by the Italian Touring Club (Touring Club Italiano), one of the country’s largest non-profit associations dedicated to promoting sustainable tourism throughout the territory.

‘Orange Flag’ status is awarded if a village is judged to have significant historic, cultural and environmental value, as well as for being welcoming to visitors and outsiders, according to the initiative’s website.

READ ALSO: MAP: Which regions of Italy have the most Blue Flag beaches?

Villages can apply for the status if they are located inland with no coastal stretches; have fewer than 15,000 inhabitants; have a well-preserved historic centre and a strong sense of cultural identity; demonstrate sensitivity to issues of sustainability; have a well-organised tourist reception system; and show an intention to continue to make improvements to the town.

The list is updated annually, and in 2022 three new villages gained orange flag status for the first time: Dozza in Emilia Romagna, Manciano in Tuscany, and Sasso di Castalda in Basilicata.

See below for the map and a list of the Orange Flag villages according to region:

Montepulciano in Tuscany has 'orange flag' status.

Montepulciano in Tuscany has ‘orange flag’ status. Photo by MIGUEL MEDINA / AFP.

Abruzzo – 7 villages

Civitella Alfadena, Fara San Martino, Lama dei Peligni, Opi, Palena, Roccascalegna, Scanno.

Basilicata – 6 villages

Aliano, Castelmezzano, Perticara Guard, San Severino Lucano, Sasso di Castalda, Valsinni.

Calabria – 6 villages

Bova, Civita, Gerace, Morano Calabro, Oriolo, Tavern.

Campania – 5 villages

Cerreto Sannita, Letino, Morigerati, Sant’Agata de’ Goti, Zungoli.

READ MORE: Six Italian walking holiday destinations that are perfect for spring

Emilia Romagna – 23 villages

Bagno di Romagna, Bobbio, Brisighella, Busseto, Castell’Arquato, Castelvetro di Modena, Castrocaro Terme and Terra del Sole, Dozza, Fanano, Fiumalbo, Fontanellato, Longiano, Montefiore Conca, Monteleone, Pennabilli, Pieve di Cento, Portico and San Benedetto, Premilcuore, San Leo, Sarsina, Sestola, Verucchio, Vigoleno.

Friuli Venezia Giulia – 7 villages

Andreis, Barcis, Cividale del Friuli, Frisanco, Maniago, San Vito al Tagliamento, Sappada.

Lazio – 20 villages

Arpino, Bassiano, Bolsena, Bomarzo, Calcata, Campodimele, Caprarola, Casperia, Collepardo, Fossanova, Labro, Leonessa, Nemi, San Donato Val di Comino, Sermoneta, Subiaco, Sutri, Trevignano Romano, Tuscania, Vitorchiano.

Liguria – 17 villages

Airole, Apricale, Balducco, Brugnato, Castelnuovo Magra, Castelvecchio di Rocca Barbena, Dolceacqua, Perinaldo, Pigna, Pinion, Santo Stefano d’Aveto, Sassello, Seborga, Toirano, Triora, Vallebona, Varese Ligure.

Lombardy – 16 villages

Almenno San Bartolomeo, Bellano, Bienno, Castellaro Lagusello, Chiavenna, Clusone, Gardone Riviera, Gromo, Menaggio, Pizzighettone, Ponti sul Mincio, Sabbioneta, Sarnico, Solferino, Tignale, Torno.

Marche – 24 villages

Acquaviva Picena, Amandola, Camerino, Cantiano, Cingoli, Corinaldo, Frontino, Genga, Gradara, Mercatello sul Metauro, Mondavio, Montecassiano, Montelupone, Monterubbiano, Offagna, Ostra , Ripatransone, San Ginesio, Sarnano, Serra San Quirico, Staffolo, Urbisaglia, Valfornace, Visso.

Molise – 5 villages

Agnone, Ferrazzano, Frosolone, Roccamandolfi, Scapoli.

READ MORE: These are the 20 prettiest villages across Italy

San Gimignano has long been an orange flag destination.

San Gimignano has long been an orange flag destination. Photo by FILIPPO MONTEFORTE / AFP.

Piedmont – 40 villages 

Agliè, Alagna Valsesia, Arona, Avigliana, Barolo, Bene Vagienna, Bergolo, Candelo, Canelli, Cannero Riviera, Cannobio, Castagnole delle Lanze, Cherasco, Chiusa di Pesio, Cocconato, Entracque, Fenestrelle, Fobello, Gavi, Grinzane Cavour, Guarene, La Morra, Limone Piemonte, Macugnaga, Malesco, Mergozzo, Moncalvo, Monforte d’Alba, Neive, Orta San Giulio, Ozzano Monferrato, Revello, Rosignano Monferrato, Santa Maria Maggiore, Susa, Trisobbio, Usseaux, Usseglio, Varallo, Vogogna.

Puglia – 13 villages

Alberona, Biccari, Bovino, Cisternino, Corigliano d’Otranto, Locorotondo, Oria, Orsara di Puglia, Pietramontecorvino, Rocchetta Sant’Antonio, Sant’Agata di Puglia, Specchia, Troia.

Sardinia – 7 villages

Aggius, Galtellì, Gavoi, Laconi, Oliena, Sardara, Tempio Pausania.

Sicily – 1 village

Petralia Sottana

Tuscany – 40 villages

Abetone Cutigliano, Anghiari, Barberino Tavarnelle, Barga, Casale Marittimo, Casciana Terme Lari, Casale d’Elsa, Castelnuovo Berardenga, Castelnuovo di Val di Cecina, Castiglion Fiorentino, Certaldo, Cetona, Chiusi, Collodi, Fosdinovo, Lucignano, Manciano, Massa Marittima, Montalcino, Montecarlo, Montefollonico, Montepulciano, Monteriggioni, Murlo, Peccioli, Pienza, Pitigliano, Pomarance, Radda in Chianti, Radicofani, San Casciano dei Bagni, San Gimignano, Santa Fiora, Sarteano, Sorano, Suvereto, Trequanda, Vicopisano, Vinci, Volterra. 

Trentino Alto Adige – 8 villages

Ala, Caderzone Terme, Campo Tures/Sand in Taufers, Ledro, Levico Terme, Molveno, Tenno, Vipiteno/Sterzing.

Umbria – 10 villages

Bevagna, Città della Pieve, Montefalco, Montone, Nocera Umbra, Norcia, Panicale, Spello, Trevi, Vallo di Nera.

Val d’Aosta – 3 villages

Etroubles, Gressoney-Saint-Jean, Introd.

Veneto – 12 villages

Arquà Petrarca, Asolo, Borgo Valbelluna, Cison di Valmarino, Follina, Malcesine, Marostica, Montagnana, Portobuffolè, Rocca Pietore, Soave, Valeggio sul Mincio.

SHOW COMMENTS