Italian national statistics bureau Istat says 5.6 million US citizens visit Italy every year, with July being their preferred month to travel.
And though Americans account for only three percent of all tourism to Italy, they tend to be some of the biggest spenders.
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Among the wealthiest US travelers, Italy is reportedly the most popular European country for “affluent empty nesters” – the wealthy US adults free from family ties – and the second-most popular destination among the most affluent American families.
Despite the financial impact however, two thirds of Italians say they don't want American visitors to return this summer due to the current infection rate in the US.
The decision to exclude travelers from certain countries, including the United States, is based on infection rates. Other countries whose tourists are barred from Italy include Brazil and Russia.
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Italian tourist board Enit reports an increase in hotel bookings from the US for September and October, and says US visitors will be among the first back – once they're allowed to travel – due to their “affection for Italy.”
But with the number of new Covid-19 cases in the US remaining high, and many Italian voters supporting the current travel restrictions, it's unknown yet when Italy's government may allow tourists from the US back in.
With its white and multicoloured huses perched on the rocky coastline, it's easy to see why Italy's Amalfi coast has long been a favourite destination among American visitors.
While Tuscany is also popular among visitors from Europe, and within Italy itself, many businesses – particularly luxury hotels, and shops and restaurants catering to Americans – are likely to struggle with a lack of visitors.