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Holidays in Italy will cost more this summer, consumer watchdog warns

The price of flights, hotels, sun loungers and meals out are all set to rise this summer, Italy's consumer watchdog has warned, as businesses seek to cover losses and extra Covid costs.

Holidays in Italy will cost more this summer, consumer watchdog warns
Beachgoers in Sardinia, one of Italy's most popular summer destinations. Photo: Andreas SOLARO / AFP

“Everything will cost more this summer,” according to consumer association Codacons, which says it has been monitoring prices from petrol to ice cream.

“The picture that emerges is of a summer in which holidays cost significantly more than in 2020,” it says.

READ ALSO: What is Italy’s Covid-19 digital ‘green pass’ used for and how do you get it?

Italy’s tourism industry has been badly hit by 18 months of travel restrictions, and as it prepares to welcome back visitors from across the EU and North America this summer, businesses are still facing the additional costs of extra cleaning, getting up to code with safety precautions, and limits on capacity.

According to Codacons, at least part of those costs will be passed on to holidaymakers.

Bars and restaurants are raising their prices by around 5 to 10 percent compared to last summer, the association reports, while the charge to rent a sun lounger or umbrella on Italian beaches has increased by 5 percent on average – and as much as 40 percent in tourist hotspots on the Amalfi Coast.

Separate research by consumer study institute IRCAF recently found that June 2021 prices for two loungers and an umbrella ranged from €10 per day on some Italian beaches to a whopping €50 on others.

Across Italy prices have increased by around 4 percent on average for daily beach rentals and nearly 14 percent for weekly ones compared to the same month last year, IRCAF said.

Photo by Filippo MONTEFORTE / AFP

Meanwhile hotels and other accommodation are not only charging higher rates, according to Codacons, but adding fees for flexible booking options, as holidaymakers worry they’ll have to cancel or postpone amid rapidly changing travel rules.

Airlines are using the same tactic, it says, with both regular and low-cost carriers cashing in on extra demand for refundable tickets, travel insurance and spaced-out seating.

Train fares have not gone up, but restrictions on how many seats can be filled mean that fewer promotions or discounts are on offer, the association says. 

And filling up your car costs around 16 percent more than last year thanks to fuel price increases, with a full tank estimated to cost an extra €11 each time.

Car rentals were not included in Codacon’s study, but anecdotal reports from consumers suggest that some companies have been charging more to reflect the cost of deep cleaning vehicles.

READ ALSO:

Factoring in travel, meals and accommodation, Codacons estimates that ten days’ holiday in an Italian resort (villeggiatura) will cost around almost €100 more per person in 2021 than it did in 2020: €996 compared to €898.

Summer is typically the most expensive time to vacation in Italy in any year, with airlines, hotels, car rental companies and lidos hiking their prices during the peak school holiday period from late June to August.

No doubt the picture varies widely across Italy, with overlooked destinations reliably cheaper than places firmly on the tourist trail. Some businesses may even have taken the opposite approach and offered discounts in a bid to tempt back wary customers.

And perhaps some visitors won’t mind paying extra for their first Italian holiday in a while.

Have you noticed prices changing in Italy this summer? Whether you’ve seen them go up or down, we’d like to hear from you. Email The Local here.

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MAP: The best Italian villages to visit this year

Here are the remote Italian villages worth seeking out in 2022, according to a list compiled by one of the country's leading tourism associations.

MAP: The best Italian villages to visit this year

A total of 270 villages across Italy have been recognised as being especially tourist-friendly this year by the Italian Touring Club (Touring Club Italiano), one of the country’s largest non-profit associations dedicated to promoting sustainable tourism throughout the territory.

‘Orange Flag’ status is awarded if a village is judged to have significant historic, cultural and environmental value, as well as for being welcoming to visitors and outsiders, according to the initiative’s website.

READ ALSO: MAP: Which regions of Italy have the most Blue Flag beaches?

Villages can apply for the status if they are located inland with no coastal stretches; have fewer than 15,000 inhabitants; have a well-preserved historic centre and a strong sense of cultural identity; demonstrate sensitivity to issues of sustainability; have a well-organised tourist reception system; and show an intention to continue to make improvements to the town.

The list is updated annually, and in 2022 three new villages gained orange flag status for the first time: Dozza in Emilia Romagna, Manciano in Tuscany, and Sasso di Castalda in Basilicata.

See below for the map and a list of the Orange Flag villages according to region:

Montepulciano in Tuscany has 'orange flag' status.

Montepulciano in Tuscany has ‘orange flag’ status. Photo by MIGUEL MEDINA / AFP.

Abruzzo – 7 villages

Civitella Alfadena, Fara San Martino, Lama dei Peligni, Opi, Palena, Roccascalegna, Scanno.

Basilicata – 6 villages

Aliano, Castelmezzano, Perticara Guard, San Severino Lucano, Sasso di Castalda, Valsinni.

Calabria – 6 villages

Bova, Civita, Gerace, Morano Calabro, Oriolo, Tavern.

Campania – 5 villages

Cerreto Sannita, Letino, Morigerati, Sant’Agata de’ Goti, Zungoli.

READ MORE: Six Italian walking holiday destinations that are perfect for spring

Emilia Romagna – 23 villages

Bagno di Romagna, Bobbio, Brisighella, Busseto, Castell’Arquato, Castelvetro di Modena, Castrocaro Terme and Terra del Sole, Dozza, Fanano, Fiumalbo, Fontanellato, Longiano, Montefiore Conca, Monteleone, Pennabilli, Pieve di Cento, Portico and San Benedetto, Premilcuore, San Leo, Sarsina, Sestola, Verucchio, Vigoleno.

Friuli Venezia Giulia – 7 villages

Andreis, Barcis, Cividale del Friuli, Frisanco, Maniago, San Vito al Tagliamento, Sappada.

Lazio – 20 villages

Arpino, Bassiano, Bolsena, Bomarzo, Calcata, Campodimele, Caprarola, Casperia, Collepardo, Fossanova, Labro, Leonessa, Nemi, San Donato Val di Comino, Sermoneta, Subiaco, Sutri, Trevignano Romano, Tuscania, Vitorchiano.

Liguria – 17 villages

Airole, Apricale, Balducco, Brugnato, Castelnuovo Magra, Castelvecchio di Rocca Barbena, Dolceacqua, Perinaldo, Pigna, Pinion, Santo Stefano d’Aveto, Sassello, Seborga, Toirano, Triora, Vallebona, Varese Ligure.

Lombardy – 16 villages

Almenno San Bartolomeo, Bellano, Bienno, Castellaro Lagusello, Chiavenna, Clusone, Gardone Riviera, Gromo, Menaggio, Pizzighettone, Ponti sul Mincio, Sabbioneta, Sarnico, Solferino, Tignale, Torno.

Marche – 24 villages

Acquaviva Picena, Amandola, Camerino, Cantiano, Cingoli, Corinaldo, Frontino, Genga, Gradara, Mercatello sul Metauro, Mondavio, Montecassiano, Montelupone, Monterubbiano, Offagna, Ostra , Ripatransone, San Ginesio, Sarnano, Serra San Quirico, Staffolo, Urbisaglia, Valfornace, Visso.

Molise – 5 villages

Agnone, Ferrazzano, Frosolone, Roccamandolfi, Scapoli.

READ MORE: These are the 20 prettiest villages across Italy

San Gimignano has long been an orange flag destination.

San Gimignano has long been an orange flag destination. Photo by FILIPPO MONTEFORTE / AFP.

Piedmont – 40 villages 

Agliè, Alagna Valsesia, Arona, Avigliana, Barolo, Bene Vagienna, Bergolo, Candelo, Canelli, Cannero Riviera, Cannobio, Castagnole delle Lanze, Cherasco, Chiusa di Pesio, Cocconato, Entracque, Fenestrelle, Fobello, Gavi, Grinzane Cavour, Guarene, La Morra, Limone Piemonte, Macugnaga, Malesco, Mergozzo, Moncalvo, Monforte d’Alba, Neive, Orta San Giulio, Ozzano Monferrato, Revello, Rosignano Monferrato, Santa Maria Maggiore, Susa, Trisobbio, Usseaux, Usseglio, Varallo, Vogogna.

Puglia – 13 villages

Alberona, Biccari, Bovino, Cisternino, Corigliano d’Otranto, Locorotondo, Oria, Orsara di Puglia, Pietramontecorvino, Rocchetta Sant’Antonio, Sant’Agata di Puglia, Specchia, Troia.

Sardinia – 7 villages

Aggius, Galtellì, Gavoi, Laconi, Oliena, Sardara, Tempio Pausania.

Sicily – 1 village

Petralia Sottana

Tuscany – 40 villages

Abetone Cutigliano, Anghiari, Barberino Tavarnelle, Barga, Casale Marittimo, Casciana Terme Lari, Casale d’Elsa, Castelnuovo Berardenga, Castelnuovo di Val di Cecina, Castiglion Fiorentino, Certaldo, Cetona, Chiusi, Collodi, Fosdinovo, Lucignano, Manciano, Massa Marittima, Montalcino, Montecarlo, Montefollonico, Montepulciano, Monteriggioni, Murlo, Peccioli, Pienza, Pitigliano, Pomarance, Radda in Chianti, Radicofani, San Casciano dei Bagni, San Gimignano, Santa Fiora, Sarteano, Sorano, Suvereto, Trequanda, Vicopisano, Vinci, Volterra. 

Trentino Alto Adige – 8 villages

Ala, Caderzone Terme, Campo Tures/Sand in Taufers, Ledro, Levico Terme, Molveno, Tenno, Vipiteno/Sterzing.

Umbria – 10 villages

Bevagna, Città della Pieve, Montefalco, Montone, Nocera Umbra, Norcia, Panicale, Spello, Trevi, Vallo di Nera.

Val d’Aosta – 3 villages

Etroubles, Gressoney-Saint-Jean, Introd.

Veneto – 12 villages

Arquà Petrarca, Asolo, Borgo Valbelluna, Cison di Valmarino, Follina, Malcesine, Marostica, Montagnana, Portobuffolè, Rocca Pietore, Soave, Valeggio sul Mincio.

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