Italy hits Amazon with €1.1bn fine for ‘abusing’ market dominance

Italian regulators hit Amazon with a 1.1-billion-euro antitrust fine on Thursday for allegedly abusing its dominance in the market, in the latest action against US Big Tech in Europe.

Amazon's logo on the company's premises in Brandizzo, near Turin.
Amazon's logo on the company's premises in Brandizzo, near Turin. Photo: Marco Bertorello / AFP

US technology giants have been in the firing line in many countries within the European Union over their business practices.

In the latest salvo, Italy’s competition watchdog said Amazon abused its dominant position by promoting its own logistics service, which can ship and deliver packages, on its Italian platform to the detriment of third-party
sellers who did not use it.

“The abusive strategy adopted by Amazon is particularly serious, since it is likely to discourage, if not eliminate competition in the relevant markets,” read the 250-page decision by the Italian Competition Authority (Autorità Garante della Concorrenza e del Mercato).

Amazon said it “strongly” disagreed with the decision and would appeal.

OPINION: ‘It’s about connection with people’: Why Amazon won’t (completely) change Italian shopping habits

“The proposed fine and remedies are unjustified and disproportionate,” the company said in a statement.

The move comes two weeks after the same authority imposed a 68.7-million-euro fine on Amazon for infringing EU laws through restrictions that penalised sellers of Apple and Beats products.

In the same action, Apple was ordered to pay 134.5 million euros.

As European countries power ahead with antitrust litigation, US regulators are closely watching its approach to big tech firms after Washington pledged to intensify scrutiny of the technology industry.

The Italian watchdog said Thursday that third-party sellers who do not use Amazon’s logistics service are excluded from “a set of advantages essential for obtaining visibility and better sales prospects”.

Those included better access to Amazon’s “most loyal and high-end customers” who use Amazon Prime, the e-commerce giant’s loyalty program.

An Amazon employee walks by Amazon Prime delivery trucks at the company’s warehouse in Brandizzo, near Turin. Photo: Marco Bertorello / AFP

Moreover, a tough performance measurement system is reserved for sellers who do not use Amazon’s logistics system, which can lead, if failed, to suspension of the seller’s account.

“In doing so, Amazon has harmed competing e-commerce logistics providers by preventing them from presenting themselves to online sellers as service providers of comparable quality to Amazon’s logistics,” said the watchdog, adding that such conduct had “increased the gap between Amazon’s power and that of its competitors”.

In its decision, the authority said it had imposed measures on Amazon subject to review by a monitor.

The company must grant sales privileges and visibility to all third-party sellers who meet fair and non-discriminatory standards for fulfilment, and must decide and publish such standards, it said.

READ ALSO: Italy fines Apple and Samsung millions for ‘deliberately slowing down’ phones

Last month, EU legislation to impose unprecedented restrictions on how US tech giants do business passed a first, significant hurdle, with a European Parliament committee approving their version of the Digital Markets Act.

That would slap far-reaching rules on companies like Amazon, Facebook, Google, Apple and Microsoft. 

Such tech companies have been variously accused of stifling competition, not paying enough taxes, stealing media content and threatening democracy by spreading fake news.

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Streaming service DAZN to refund Italian customers over Serie A blackouts

Sports entertainment streaming service DAZN told Italy's government on Tuesday it would issue partial refunds to viewers after a string of recent service interruptions enraged Italian football fans.

Streaming service DAZN to refund Italian customers over Serie A blackouts

London-based DAZN bosses on Tuesday pledged to refund a quarter of the cost of monthly subscriptions after being summoned by Italian government ministers and Serie A executives last week to explain “countless” interruptions to the service.

The most recent blackout deprived fans of several minutes of the Serie A match between Inter Milan and Napoli on Wednesday night, provoking a barrage of angry complaints on social media.

READ ALSO: Why are Italians angry at streaming platform DAZN?

Italian consumer groups last week said customers were “fed up with the under-par service from DAZN” after a string of similar service interruptions, particularly considering repeated hikes in subscription fees for the service.

Business and Made in Italy Minister Adolfo Urso on Tuesday said the promised refunds were “only fair” and added that the company had promised further investments “to prevent the recurrence of these inefficiencies”, Italian media reported.

The company also said it would create a monitoring centre in Italy to tackle technical issues that have long plagued its service.

Politicians from across the political spectrum have complained about interruptions to matches, as have football players including Daniele de Rossi and other Italian celebrities.

The streaming platform has exclusive rights to Italian Serie A matches, and in 2022 increased the monthly subscription price to €29.99 and introduced stricter rules limiting device access and blocking simultaneous viewing from different locations in an effort to curb “piracy”.