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TOURISM

Italy to cap cost of sunbeds in crackdown on private lidos

The Italian government approved plans on Monday to make the country's beaches cheaper and more accessible after the price of rental sunbeds and umbrellas soared last year.

Italy to cap cost of sunbeds in crackdown on private lidos
Vacationers sunbathe at a private beach near Santa Margherita Ligure, southern Genova. In future, prices of sunbeds could be capped for beachgoers. (Photo by OLIVIER MORIN / AFP)

Plans to guarantee a higher quality of beach services in Italy at regulated prices got the green light on Monday, February 15th, with unanimous approval of a draft law on the future of coastal tourism.

Lidos and other businesses occupying beaches will be more tightly regulated under new rules, according to Italian newspaper Corriere della Sera, with tighter criteria on everything from ease of access for the disabled to environmental impact, 

The cost of renting beach equipment, such as umbrellas and sunbeds, is also expected to be capped according to the draft proposal.

READ ALSO: Private lidos take up more than 40 percent of Italian beaches: report

New rules will promote “a fair ratio between rates and quality of service for everyone, including for the disabled,” reports the Ansa news agency, though no further information was immediately available about how prices may change.

The proposal came after consumer watchdogs correctly predicted that lidos would hike their prices in 2021 to make up for losses and cover extra costs related to the Covid-19 pandemic.

Research by consumer study institute IRCAF found that June 2021 prices to rent two loungers and an umbrella ranged from €10 per day on some Italian beaches to a staggering €50 on others.

A man sunbathing on the beach in Monterosso, Cinque Terre National Park, near La Spezia, nortwestern Italy. Photo by MARCO BERTORELLO / AFP

The draft law includes new rules intended to prevent the monopolisation of large swathes of sandy areas and free up Italy’s increasingly privatised beaches.

It envisages “an adequate balance between state-owned areas and free or equipped free areas”.

There will be a new limit on how many lidos each individual can own, and a requirement for future lido owners to ensure free access to the beach.

A report by environmental association Legambiente last year warned that it’s getting harder to find a spot to sunbathe for free, as nearly 43 percent of Italy’s sandy beaches are now occupied by private lidos, campsites, resorts or other businesses.

READ ALSO: 

In some parts of Italy as much as 70 percent of sandy coast is taken up by lidos and other concessions, while the so-called Romagna Riviera, the stretch of the Adriatic Coast around Rimini, is now almost impossible to access for free with 90 percent of beaches in Rimini in private hands and 100 percent in Gatteo.

From January 1st, 2024, tenders will reportedly open for those hoping to run lidos on Italy’s beaches based on new criteria.

More parties will be able to apply, including micro-businesses and third-sector organisations.

Those who have had this type of business as their only source of income in the previous five years will be given first right of refusal in the tenders.

The plans are expected to be passed into law within the next six months, according to Italian media reports.

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OPINION & ANALYSIS

OPINION: Why more of Italy’s top destinations must limit tourist numbers

A growing number of Italian destinations are bringing in rules aimed at controlling the summer crowds. Such measures often prove controversial - but they should go further, says Silvia Marchetti.

OPINION: Why more of Italy’s top destinations must limit tourist numbers

Each summer, as tourists flock to Italy, the question of limiting crowds and ensuring sustainable travel comes up. Especially so with Covid.

Placing a threshold on the number of visitors to some of Italy’s top spots has a two-fold goal: that of preserving the artistic and cultural value of the site, and of preventing out-of-control mass tourism from leading to accidents.

READ ALSO: MAP: Which parts of Italy will get the most tourism this summer?

Proposed crowd-control measures usually raise eyebrows, but they shouldn’t. They’re a good way to balance sustainability, and existing rules should be extended to more hotspots.

The Cinque Terre park, known for its stunning hiking trails connecting the area’s cliffhanging fishing villages, has introduced summer tourist limits to preserve its delicate ecosystem. A few parts of the trails, like the Lovers Path connecting Manarola to Riomaggiore, are closed due to soil erosion and landslides.

Groups of no more than 15 hikers are allowed inside the Cinque Terre park in rotation, and there’s a cap of 200 available boat tickets for those preferring to admire the views comfortably from sea while bathing.

Liguria remains a popular destination for visitors coming to Italy this summer.

The Cinque Terre remain a popular destination for visitors coming to Italy, attracting huge crowds. MARCO BERTORELLO / AFP

Many locations across Italy are reverting to, or are considering, some kind of restricted access to offset high demand with ‘green’, safe travel. 

The Amalfi coast has a summertime limit on driving along the route connecting Positano to Vietri sul Mare to ease congestion, while a few years ago the mayor even banned tourist selfies to stop massive crowds of people invading the whitewashed alleys and sitting on brick walls.

There are currently strict limits on the number of people allowed to visit the Tuscan archipelago national park each summer, mainly the protected islands of Montecristo (uninhabited other than a caretaker), and the two prison islands of Gorgona and Pianosa (boasting a hotel run by inmates on probation). A maximum of 150-200 tourists are admitted annually to each of these isles.

You also need to move fast if you want to spend a weekend in Sardinia, touring its tropical-like baby powder beaches and paradise isles. The number of restrictions in place is on the rise.

On Budelli island, the pearl of the La Maddalena archipelago, other than the pink coral beach, the Cavalieri beach is also now totally off limits, meaning landing on the entire island is forbidden.

READ ALSO: MAP: Which regions of Italy have the most Blue Flag beaches?

The beaches of Lu Impostu and Brandinchi along San Teodoro’s coast will allow just 1500 and 3300 sunbathers each, while Stintino’s popular La Pelosa beach allows 1500, making tourists pay €3.50 per day and wear a yellow bracelet for identification.

The paradise archipelago of La Maddalena is seeing more tourist restrictions imposed. Photo by Leon Rohrwild on Unsplash

The abandoned former prison island of Santo Stefano, off Rome’s coast, which is part of a protected marine park brimming with barracudas and groupers, is currently undergoing a transformation into an open-air museum with a tiny hostel. Project managers have already pledged daily tourism will be “contained”’ to preserve the unique habitat.

In the mountains too, authorities are eyeing tougher limits. At Lago di Braies in the Dolomites, 14 tourists recently fell into the freezing water trying to take awesome, but silly, selfies of their acrobatic skills despite warning signs.

READ ALSO: TRAVEL: Why now’s the best time to discover Italy’s secret lakes and mountains

In my view, all of Italy’s tourist hotspots should have some kind of regulation and police patrols, including top city highlights like the Trevi Fountain, Florence’s Duomo, and Venice, which in fact is expected to become Italy’s first city with a tourist limit from January 2023. People will have to book and buy a special pass to see the canals, bridges and piazzas.

If Venice succeeds in doing this, then it will show other cities that they too can control access to at least their biggest hotspots.

In Rome, the Pantheon has done a great job in introducing mandatory (but free) reservations on weekends, putting a stop to visitors just stepping inside to take a peek.

READ ALSO: Ten ways to save money on your trip to Italy this summer

The Fontana di Trevi, Piazza Navona and especially Piazza di Spagna should be more heavily patrolled, and Rome authorities should really consider a set tourist limit.

But just the idea is controversial, seen as a no-no depriving tourists of the thrill of throwing coins inside Rome’s iconic fountain to make a wish.

The Trevi fountain in Rome attracts a constant stream of tourists. (Photo by Vincenzo PINTO / AFP)

There is a constant, sterile discussion within the city council and the national arts department on tougher regulations and limited entrances to Rome’s main sites.

Culture minister Dario Franceschini is pushing for a more sustainable ‘fountain experience’ that limits crowds and prevents heat-struck visitors from diving inside. He recently argued that allowing “1,000 or 100,000 visitors in front of the Trevi fountain” puts both them and the masterpiece at risk.

Ugly red tape, orange nets and rusty fences are occasionally placed around the Trevi Fountain without much of an outcome.

There are architectural barriers to stop people from sitting on the edges and dangling their feet inside the water at Fontana delle Tartarughe and Bernini’s Fontana dei Quattro Fiumi in Piazza Navona, but it’s not enough. 

Setting a daily cap on visitors is the best solution; even better than introducing a ticketing system, because any tourist, once in the Eternal City, would pay to get in, and it would not be fair to discriminate based on money.

After all, if Italian universities can restrict enrollment for medical students, when new doctors are vital during Covid, I see no reason why tourist attractions can’t set limits when their own survival is at stake.

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