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TOURISM

‘Bikini ban’: Why Italy’s Sorrento has outlawed swimwear

Fed up with ‘indecorous behaviour’, the mayor of summer hotspot Sorrento has become the latest to fine people for walking around town in swimsuits.

Aerial view of Sorrento, Campania (Italy)
Aerial view of Sorrento’s harbour. Photo by Nick Fewings via Unsplash.

Sorrento is one of Italy’s most famous tourist resorts, with both Italian and international visitors flocking to the area every summer to enjoy sun, sea, and the sights. 

But it seems one sight the local mayor no longer wants to see in his town is that of sunburned tourists traipsing through the streets and piazzas in revealing beachwear.

On Wednesday, July 6th, Mayor Massimo Coppola issued a ban on walking around in swimming costumes or going shirtless (and presumably, topless) in a crackdown on what he called “indecorous behaviour”.

Coppola told Italian media that the sight of skimpy swimsuits was causing “discomfort and unease” among local residents and some visitors.

He said walking around in swimwear was “contrary to decorum” and that such behaviour was impacting quality of life in the town, “with consequences for its image and for tourism”.

Overlooking the magnificent Gulf of Naples, Sorrento welcomed as many as three million visitors a year before the start of the Covid-19 pandemic.

Local police will be tasked with enforcing the new ‘anti-bikini’ ordinance, as it has become known, with fines of up to 500 euros for those flouting the rules.

READ ALSO: How will Italy’s Amalfi Coast traffic limit for tourists work this summer?

While such a ban may sound unusual, Sorrento is not the first or only part of Italy to legally require people to cover up.

Lipari, the largest of Sicily’s Aeolian islands, introduced a similar rule back in 2013, after residents kicked up a fuss about tourists wearing skimpy swimwear in the city centre.

Tropea, one of Calabria’s most popular seaside resorts, followed suit in July 2019, when Mayor Giovanni Macrì forbade residents and visitors from wearing swimwear far from the local beaches, as well as strolling around town barefoot.

READ ALSO: What are the rules on wild camping in Italy?

Finally, Venice has long been known for enforcing an array of rather peculiar pro-decorum measures. 

Besides the Venetian anti-beachwear ban, visitors of the ‘Floating City’ are banned from eating or drinking while sitting on the ground, bathing in the lagoon’s waters, riding bikes and even feeding the local birds, with the latter offence leading to fines of up to 500 euros.

Member comments

  1. It should be simply common courtesy to dress appropriately for urban habituation. How would English people feel if tourists strolling along Oxford Street or any where else in a city in swim wear. I have not seen this kind of behaviour in Brighton, Eastbourne or any other British seaside town. Sad really that it has to be legislated

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VENICE

‘Fighting for survival’: Has Venice become a city no one can live in?

As the population of Venice sinks below 50,000, activists say 'normal life' is impossible in the floating city. What does the future hold for its dwindling number of residents?

'Fighting for survival': Has Venice become a city no one can live in?

Venice made national and international headlines last week with the news that its resident population had fallen below 50,000 for the first time, a stark symbol of the city’s metamorphosis from thriving metropolis to tourist playground.

There was some initial confusion as to the source of the figure: a widely-shared story from news agency Ansa said that Venice City Hall (the Comune di Venezia)’s statistics office had recorded its population size as 49,997 on August 10th – but when contacted by The Local, the comune denied having provided any such information, and said its most up-to-date population stats only cover up to July 31st.

Instead, the number appears to have come from Venessia, a Venice-based activist group which maintains a (de)population counter based on provisional updates from the civil registry office that have yet to be vetted.

The counter put the city’s population below the 50,000 threshold on August 10th; as of Thursday, the number had dropped to 49,989.

Matteo Secchi points to a population tracker that counts 49,997 Venetian residents.
Matteo Secchi points to a population tracker that counts 49,997 Venetian residents. Credit: Venessia.com

The exact moment when Venice lost its 50,000th resident may be lost to history, but what’s undeniable is that the city’s permanent population is disappearing at an alarming rate, from over 174,000 in 1951 to less than a third of that today. Meanwhile, its tourist numbers continue to break records.

“I feel like a stranger in my own home,” says Matteo Secchi, a native Venetian who leads the Venessia.com group and runs its website.

“I live near the Rialto Bridge, and there are no more Venetians there, only foreigners. Not that there’s anything wrong with foreigners…. we are open to all cultures, but we would like ours to survive too.”

READ ALSO: Mass tourism is back in Italy – but the way we travel is changing

Secchi currently works on a hotel reception desk after his own B&B went under during the pandemic – an irony which, given Venessia’s emphasis on the damage inflicted by the tourist industry on the city, is not lost on him.

“Everyone works in the tourism sector here,” he says matter-of-factly.

It’s not that tourism is an inherent evil, says Secchi, acknowledging that it’s made Venice rich; but its implacable hold on the city has driven up rents and property prices, causing ordinary shops and affordable accommodation to disappear.

“There are fewer of us all the time because you can’t live normally,” he says.

He compares modern-day Venice to Disneyland, saying he often feels like “a little monkey: people come and take photos and say, ‘look at this nut!'”. What young person wants to live their life as an unpaid theme park mascot?

OPINION: Why more of Italy’s top destinations must limit tourist numbers

In 2009, Secchi and the other Venessia organisers staged a mock funeral for Venice after its population dropped below 60,000. The spectacle involved rowing a pink coffin down the Grand Canal, flanked by several gondolas, and depositing it outside City Hall.

Though he’s proud of the demonstration and the attention it received (“The second-biggest news story out of Italy that year, after the Aquila earthquake!”) he has no plans hold another one this time, noting that of the five founding members of his organisation, he’s the only one still alive.

Venessia's 2009 'funeral' for Venice.
Venessia’s 2009 ‘funeral’ for Venice. Photo by ANDREA PATTARO / AFP.

Venessia has a long list of recommendations for how to rebuild the city’s population, including giving tax breaks to all non-tourism businesses, offering financial incentives for landlords to rent to residents rather than tourists, and having a ten-year moratorium on building tourist accommodation (“Do you think the comune would agree to this?” I ask of the latter. “No!” Secchi chuckles).

One of the organisation’s more realistic proposals is levying a tax on tourist rentals to finance the renovation of Venice’s dilapidated public housing, much of which stands curiously empty for a city with some of the highest rents and real estate values in the country.

READ ALSO: ‘The myth of Venice’: How the Venetian brand helps the city survive

There’s no easily accessed public record of exactly how many empty public housing units there are in Venice, but the issue was the subject of a Vice documentary in the early days of the pandemic, when some restaurant and hotel workers suddenly out of a job were forced to squat in abandoned buildings unfit for human habitation.

Secchi becomes particularly animated on this point. “It’s very interesting – these numbers now form the basis of our protest, we’re going to focus on them. It’s been years that we’ve been saying ‘ah, there are all these empty homes’, but we’ve never got official figures.” 

Activists hold up a banner displaying the number 49,999, as part of a campaign to draw attention to Venice's rapid depopulation.
Activists hold up a banner displaying the number 49,999, as part of a campaign to draw attention to Venice’s rapid depopulation. Credit: Venessia.com

While the activist is frustrated with the comune‘s inaction in the face of what he sees as a slow-motion catastrophe, Secchi doesn’t think the city’s current leaders are worse than its any of its previous ones.

“In the past 40 years, there hasn’t been an administration capable of handling this issue,” he says.

A quality they all tend to share, in Secchi’s view, is that they have a “coda di paglia” – literally, a ‘straw tail’; an expression that refers to a person who is highly defensive in response to any criticism.

When the latest population figures made the headlines, the comune were quick to dismiss the issue as a false alarm, saying that the numbers fail to take into account all the students and temporary workers who live in the city without being registered residents.

READ ALSO: How will the new tourist-control system work in Venice?

Secchi rejects the notion that these people in these categories count as Venetians, arguing that a community is made up of individuals who put down roots, not those who pass through for a few months or years.

But if they want to view the issue purely in terms of numbers, he says, by their own logic the comune should take into account all the people who falsely claim Venice as their primary residence in order to evade the inflated property taxes that come with second home ownership, but in reality live elsewhere most of the year.

A banner hung on a washing line bears the number 49,999. Venessia began a countdown to the number as publicity campaign to draw attention to the city's population decline, several months ago.

A banner on a washing line bears the number 49,999. Venessia began a countdown publicity campaign to highlight the city’s population decline several months ago. Credit: Venessia.com

Venice has recently taken one step to address its over-tourism problem, with the announcement by Mayor Luigi Brugnaro at the start of July that the city will impose a long-discussed tourist tax of €3-€10 for day-trippers from January 2023.

Whether the tax will have any real calming effect on tourism, or be used to benefit residents in a way that might help rebuild their numbers, remains to be seen.

“We’re in favour of freedom, but we also want to defend our identity,” says Secchi.

“We’re not fighting for anything strange; we’re fighting for our survival.”

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