Why is this Italian football club posting missing people pics?

Why is this Italian football club posting missing people pics?

On the left, the smile of a footballer, happy to join his new club. On the right, another smile, but one which hides a dramatic story. AS Roma are using transfers to highlight the plight of missing children.

Italian police probe anti-Semitic posters aimed at Lazio and Napoli fans

Italian police probe anti-Semitic posters aimed at Lazio and Napoli fans

AS Roma donates €150,000 to Liverpool supporter beaten up by their fans

AS Roma donates €150,000 to Liverpool supporter beaten up by their fans

More than 20 injured in Rome escalator collapse

More than 20 injured in Rome escalator collapse

Nine arrested for corruption over new Rome stadium

Nine arrested for corruption over new Rome stadium

Rome on red alert ahead of Liverpool-Roma match

Rome on red alert ahead of Liverpool-Roma match

Liverpool seeks assurances fans will be safe in Italy after assault by Roma ultras

Liverpool seeks assurances fans will be safe in Italy after assault by Roma ultras

Two Roma supporters arrested for assault on Liverpool fan

Two Roma supporters arrested for assault on Liverpool fan

Overjoyed AS Roma owner James Pallotta apologizes for frolicking in Rome fountain

Overjoyed AS Roma owner James Pallotta apologizes for frolicking in Rome fountain

Roma coach wants ‘same mentality’ in Chelsea rematch

Roma coach wants ‘same mentality’ in Chelsea rematch

Rome braces itself for ‘2000 hooligans’ ahead of Chelsea match

Rome braces itself for ‘2000 hooligans’ ahead of Chelsea match

Roma to banish Bayern blues against Barca?

Roma to banish Bayern blues against Barca?

Bertolacci completes AC Milan move

Bertolacci completes AC Milan move

Italian Spalletti eyed for Japan job: report

Italian Spalletti eyed for Japan job: report

Russian fans attacked in Roma football clash

Russian fans attacked in Roma football clash

‘Racism can only be tackled at the top’: Cole

‘Racism can only be tackled at the top’: Cole

Ashley Cole welcomed by Roma after Chelsea exit

Ashley Cole welcomed by Roma after Chelsea exit