brand

Italian defence firm looks to Leonardo for renaissance
BRAND

Italian defence firm looks to Leonardo for renaissance

Why Ferrari trinkets could wreck racy image
ITALY

Why Ferrari trinkets could wreck racy image

Newly spun off from Fiat Chrysler, Ferrari has touted its growth potential in luxury goods, yet branding experts warn expanding beyond cars could be a long and difficult slog.

Lego overtakes Ferrari as ‘most powerful brand’
BRAND

Lego overtakes Ferrari as ‘most powerful brand’