Rocco Siffredi spent a few days in the northern city of Treviso sharing tips with disgruntled couples as part of an upcoming TV series, Heaven: Rocco Siffredi.
Among the advice given was to be more “playful” in their relationships as well as encouraging men to show more affection.
“Couples fall into habits after a few years together, which can be harmful...so they they should play, they need to rethink life as a couple in a fun way,” Siffredi told Corriere.
Siffredi, who has been married for 20 years, also said women are much more “complex” than men and need “cuddles and caresses”, something which, after a while, a man forgets.
"I don’t claim to teach, I don't have a magic wand ...that is, I have a wand, but it is not magic,” he joked.
Dozens of people came to meet Siffredi at Treviso’s Piazza dei Signori.
One onlooker, Elena, told Corriere: “I came out of curiosity...he’s a very charming man, better than what I expected.”
Another, called Marco, said he would ask Siffredi what a woman really wants. “It’s not an easy question to answer, I know, but women are not easy at all.”
Stefano, 20, said he'd always dreamt of meeting his “idol".
“But don’t get me wrong, I like him as a person,” he told Corriere.
Siffredi, who started his career in a Paris sex club, announced his retirement from porn films in 2004 for the sake of his two children, but then made a comeback in 2009. He is one of the few porn stars to have success in other areas of the adult-film industry and mainstream media.
Meanwhile, the lovelife of Italy's former prime minister Silvio Berlusconi could feature in a film by controversial porn director Tinto Brass. Earlier this week at the Venice Film Festival, Brass said "I want to make a film about Berlusconi."