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Ferrero outshines Google in jobseeker ranking

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Ferrero outshines Google in jobseeker ranking
For the third consecutive year, Italy's jobseekers have selected Italian chocolate manufacturer Ferrero as their firm of choice. Photo: *Zoha.Nve/Flickr
11:44 CEST+02:00
Italian job-hunters would rather work for homegrown chocolate giant Ferrero than the American multi-national Google, according to a recent survey.

Google may have ranked first place in Fortune Magazine’s ‘Best companies to work for’, but it would appear that the American multinational just doesn’t quite cut it for Italian jobseekers. 

For the third consecutive year, Italy’s jobseekers have selected Italian chocolate manufacturer Ferrero as their firm of choice in an annual Employer Branding Positioning Survey (EBPS).

Conducted by the recruitment firm Monster between February and May 2013, the online survey questioned jobseekers from a range of ages and professional backgrounds including recent graduates, young professionals and senior professionals. Of the 13,760 respondents, 60 percent were female and 40 percent male. 

Out of a list of 200 companies, the Piedmont-based Ferrero came out in pride of place, winning the hearts of both recent graduates and senior professionals. Only the young professionals category chose Google as their first choice. 

The survey was also good news for other Italian companies. Maranello-based car manufacturer Ferrari made it to the podium in third place, while Barilla Group, the Parma-based family-owned food company famed for its pasta, made it to fifth place.

Luxury fashion brand Gucci also made an appearance, winning tenth place in the recent graduates and young professionals category. Giorgio Armani also came in at tenth in the senior professionals category.

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