Editions:  Austria · Denmark · France · Germany · Italy · Norway · Spain · Sweden · Switzerland
Advertisement

Italian clothing chain sparks row with burqa ad

Share this article

Italian clothing chain sparks row with burqa ad
Diesel's latest ad campaign has sparked outrage. Photo: dieselreboot.tumblr.com
12:34 CEST+02:00
An ad campaign by the Italian clothing chain, Diesel, featuring a tattooed woman wearing a burqa alongside the slogan, "I am not what I appear to be" has sparked an online storm.

The poster for the ad, which shows the woman appearing to be naked under a demin burqa, has provoked outbursts on Twitter and Facebook after Shruti Parekh of MTV Desi, a digital platform aimed at people of South Asian origin in the United States, expressed dismay at seeing the ad emblazoned on a billboard in New York. 

“Putting a white, non-Muslim woman in a burqa in our current global context is one level of disrespect, but making her topless takes it to a level that is hard for me to comprehend,” she said in a posting on Mtvdesi.com.

Parekh added that the ad flaunted “Western privilege”, with the slogan, “I am not what I appear to be” implying rebellion among muslim women with a subversive sub-text.

Nicola Formichetti, the artistic director of Diesel and former stylist to Lady Gaga, justified the ad by saying: "I wanted to find people who reflect the diversity of the creative community of today and not just the typical model."

Diesel is a multinational firm with headquarters in Molvena, northern Italy.

Get notified about breaking news on The Local

Share this article

Advertisement

From our sponsors

An expat's introduction to Italian healthcare

Italy has one of the best healthcare systems in the world so if the unexpected does happen you're in good hands.

Advertisement
Advertisement
3,210 Jobs
Click here to start your job search
Advertisement
Advertisement

Popular articles

Advertisement
Advertisement