Semi-naked models spark concern in Ferrara

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Shops in Ferrara used 'live' models to sell underwear. Photo: Flickr
10:25 CET+01:00
Shops in the Emilia Romagna town of Ferrara have prompted concern from the local council after featuring semi-naked models in their windows in an effort to boost underwear sales.

Deanna Marescotti, the town’s councillor for commerce, said that while onlookers applauded the event - called Store Windows in Motion - and “saw nothing wrong”, it was important to “rethink ways of communication and choosing images” for publicity.

Her response came after the workers union Udl condemned the event as a “disgraceful and degrading” spectacle.

“The organizers, without doubt, think such a display is normal and that even ‘intimates’ need publicity to be sold,” Marescotti said in a statement published by Cronaca Comune, an online newspaper for Ferrara.

“I’m not asking people to take a position in relation to the event, but to accept the greater challenge of rethinking ways of speaking, of communicating and of choosing images that respect the person, whether it’s a woman, man or child.” 

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