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Italy launches nationwide free wifi app

The Italian government has launched an app which will allow residents and tourists to connect to wifi across the country using a single log-in.

Italy launches nationwide free wifi app
File photo: Filippo Monteforte/AFP

Users will be able to connect instantly to a nationwide network of wifi hotspots – in railway stations, hotels and public institutions, for example – via the app, without filling in any further details after the initial authentication process.

The aim of the project, launched by Italy's Ministries for Economic Development and for Culture, is to simplify life for locals and tourists alike.

The app has both Italian and English language options, and to start with it has been launched in tourist hotspots including Rome, Bari, Milan, Trento, Tuscany, and Emilia Romagna.

Culture Minister Dario Franceschini said the Wifi Italia app was an “indispensable tool for tourism”, suggesting that visitors could use it to book tickets for museums online as well as to research alternative sites nearby to avoid overcrowding in city centres.

The ministry will also use the data collected by the app to “improve Italy's cultural offerings”, he said, through anonymous data analysis and studies of user behaviour.

The Wifi Italia app is currently available on Google Play and the App Store, where it has been downloaded tens of thousands of times so far. It has received mixed reviews, with the majority of complaints relating to the fact it does not yet offer wifi access across the entire country.

Meanwhile, the Repubblica daily labelled the app a 'flop' after its reporters found they were unable to connect to several supposed wifi hotspots in Rome and Milan.

The ministries have said the app will be updated over the coming months to offer more comprehensive coverage. The app is part of a 'digitalization protocol' for the country's tourist sector, drawn up in July 2016 with the objective of improving digital services for visitors to Italy.

READ ALSO: Why you've never heard of Italy's best museum

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OPINION & ANALYSIS

TRAVEL: How to spot Italy’s ‘fake authentic’ tourist villages

Ever visited a picture-perfect Italian village that felt too idyllic to be real? There's a reason for that, says reporter Silvia Marchetti.

TRAVEL: How to spot Italy’s ‘fake authentic’ tourist villages

Italy’s many beautifully authentic, ancient villages are a major reason why foreigners flock here, fall in love with the lifestyle, and often settle down for good. 

But in some places, that ‘dolce vita’ feel can be so well-fabricated that it is just fake.

It might have happened to you that while visiting an apparently idyllic borgo, or village, you felt there was something totally off with it; be it the neat windows, the empty, shuttered houses, the lack of locals around. Maybe it was so picture-perfect it seemed unreal.

There are places that have been totally restyled and hence lost their soul, and are just mere tourist postcards that contribute to distorting the real image of Italy abroad. 

They appear to be medieval, but even if they do date back centuries they’ve been given such a thorough makeover that everything is tidy and shiny, giving you the impression of being on a movie set.

MAP: The ‘best’ Italian villages to visit this year

I’ve visited some of these villages, and what hit me was the attempt to recreate that ancient vibe just to fool visitors – while at the same time destroying what Italy’s authentic villages are all about.

Most have been elegantly restyled. This is positive given they might have otherwise ended up in the grave as ghost hamlets, but the extreme ‘maquillage’ has killed the original spirit of the place.

The ancient village of Castelfalfi, in Tuscany, dates back to pre-Roman, Etruscan times and is – was – a jewel. Following massive real estate investments it has turned into a luxury retreat for wealthy foreigners looking to bask under the Tuscan sun. 

Pretty as a picture – but where is everyone? Castelfalfi, Tuscany. Photo: Silvia Marchetti

During winter everything is shut, boutiques sell modern things and signs are written in English. The vast estate, formerly belonging to aristocrats, has been transformed into a huge golf club, and local residents are nowhere to be seen. There’s even a high-end restaurant in the castle tower for lavish meals. But no matter how beautiful it is, it gave me a feeling of sadness and emptiness.

I think places like this feed and recreate that stereotypical idea of a typical rural Italian setting, of elegant mansions with pools, ceramic boutiques and flower shops.

Nearby the village of Certaldo di Castro is another example of a fake old-style spot. It is indeed medieval and is famous for being the hometown of Italian poet Boccaccio: his museum-house is a must-see and the main highlight. You get to admire his room, bed, slippers and nightgown – that’s why I visited.

But other than that, it seems like the whole village has been rebuilt solely on Boccaccio’s legacy – there are just a few bars, restaurants, and B&Bs. No real village buzz, no elders sitting on benches. Last time I went, and it was during Christmas, most places were closed and I ended up eating a panino. 

The reddish roads and brick tile roofs have been perfectly fixed as per medieval style, and the chapels are also stunning. But life seems to have been frozen in time when Bocaccio inhabited it.

Certaldo di Castro has impressive medieval history but no village life. Photo: Silvia Marchetti

I recently drove hundreds of miles to explore what has been named as one of Italy’s most beautiful towns, Greccio. I found a ghost town.

It was perfectly renovated, but all shutters were down and not one single resident could be spotted. There were just holidaymakers having picnics on benches.

The streets were super clean. The stone walls were covered in paintings by local artists, hailing peace and friendship among countries; images that have nothing to do with the town’s old roots, nor character.

I must say it was a real disappointment. It surely is one of those places that come to life on weekends or during summer, when people visit. It is not ‘vissuto‘, as Italians would say, meaning it is not ‘lived’.

READ ALSO: Ten must-see places within reach of Rome

In the Tiber valley, the Calcata hamlet is a top destination for Romans looking for a weekend escape. The village is aesthetically charming, shaped like a giant mushroom jutting out of a deep green chasm. It’s perched on a reddish-brown hilltop overlooking a pristine river, with cave houses, moss-covered cobbled alleys, tunnels and wall openings overlooking a thick jungle-like canyon. 

But the original residents no longer live there and it’s become a ghetto of hippies and artists who each weekend come to turn it into an Italian-style Halloween village. Witchy objects, pumpkins and puppets are everywhere, while souvenir shops and boutiques sell weird, spooky amulets. Benches and doors are painted in bright colors and restaurants prepare exotic dishes.

This has killed the original old vibe, and though I love the scenery, I dislike the ambiance and village decor, which has nothing to do with its history.

Calcata is very similar to Civita di Bagnoregio, also in the Lazio region, dubbed the ‘dying city’ as soil erosion could make it crumble any day. 

Civita is world-famous for its dramatic scenery: sitting on a rock surrounded by a precipice, one single narrow bridge connects it to the mainland. I visited it several times: ten years ago it was lively. 

Two years ago, it was Easter, and I found a dead city. Just three locals going up and down the bridge, and a colony of hungry cats. It’s just luxury expensive B&B’s, taverns, souvenir boutiques and spots for selfie addicts. Artists and VIPs use it as their lair, yet despite its breathtaking beauty there’s really not much left.

I stayed the night once and ended up taking the car and driving to the nearest town for a slice of pizza for dinner because I couldn’t find an open trattoria.

If you can’t find so much as a single tavern open, no matter which day you visit, and if you don’t overhear some chit-chat among local grannies or some gossip at the bar, then you’ve likely landed in a ‘fake-authentic’ Italian borgo: perfect but unreal.

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