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When do Italy's sales start in summer 2023?

The Local Italy
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When do Italy's sales start in summer 2023?
Discounts during Italy's summer sales (or 'saldi') are usually around 20 or 30 percent but can climb as high as 70 percent in some cases. Photo by Andreas SOLARO / AFP

Italy's retailers are gearing up for their big summer sales in the coming weeks, with start dates varying by region.


The law in Italy dictates that shops are allowed just two big saldi, or sales, a year - one in the summer, one in the winter - with dates varying according to region.

The practice aims to boost consumption and give vendors a chance to shift the last season's stock while ensuring an even playing field between competitors.

The custom actually dates back to the Fascist era, having first been introduced via a 1939 law. It was scrapped for about four decades after the collapse of Mussolini's regime, but was brought back in an updated form in 1980.


In 1997, the law was revised to hand autonomy over to individual regions, which is why the saldi in different regions have different start and end dates.

They typically last at least a few weeks, and go on for more than two months in some cases.

Here's when the 2023 sales officially begin and end in each Italian region:

  • Abruzzo: July 6th-August 31st
  • Basilicata: July 6th-September 2nd
  • Calabria: July 6th-August 30th
  • Campania: July 6th-August 30th
  • Emilia Romagna: July 6th-August 31st
  • Friuli Venezia Giulia: July 6th-September 30th
  • Lazio: July 6th-August 16th
  • Liguria: July 6th-August 16th
  • Lombardy: July 6th-August 30th
  • Marche: July 6th-August 31st
  • Molise: July 6th-August 31st
  • Piedmont: July 6th-August 31st
  • Puglia: July 6th-September 15th
  • Sardinia: July 6th-August 30th
  • Sicily: July 6th-September 15th
  • Tuscany: July 6th-August 31st
  • Umbria: July 6th-August 31st
  • Veneto: July 6th-September 30th
  • Valle d'Aosta: July 6th-August 30th

The autonomous provinces of Trento and Bolzano have their own sales periods in which shops can offer discounts for any 60-day period of their choosing.

Italian law states that the items on sale must come only from the season just gone, rather than things that have been sitting on the shelves for months (though the rule is hard to enforce).

Discounts usually start at around 20-30 percent and climb as high as 70 percent.

Shops are required to display both the original and discounted prices, so you should know exactly how much of a bargain you're getting.


Comments (1)

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Glenn 2023/07/02 17:37
One of the 20 regions is missing - Trentino-Alto Adige/Südtirol
  • Anonymous 2023/07/03 12:54
    Hi Glenn! Thanks for your comment. We haven’t included the Trentino region in the main list as shop owners in the provinces of Trento and Bolzano decide the start and end dates of their summer sales autonomously. This means that ‘saldi’ dates are not consistent across the region. A line below the list briefly explains this.

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